Whitepapers
Proving Communications Value with Robust Measurement & Analysis
Proving the value of your PR efforts has never been more difficult for comms teams. You’re tasked with delivering tangible insights that define, track, and prove the success of your strategies and campaigns against corporate objectives. But how do you build a strong measurement strategy?
In recognition of AMEC Measurement Month, we’ve created a 101 guide to simplify PR data-analytics and support your measurement journey today.
We cover:
- Managing brand reputation in a dynamic social media landscape,
- How to start your measurement and analysis journey,
- Which PR measurements to track for reputation management in 2024,
- How gathering social listening data protects and enhances brand reputation,
- How to drive stakeholder engagement with data rich insights
- Using social listening to understand your brand’s reputational health
You’ll also discover the key metrics captured by Onclusive’s Social Listening tool that can immediately enhance your approach to measurement.
Not only will these analytics help you to track the effectiveness of your comms efforts but also give you the knowledge you need to allocate resources and iterate your messaging for more impactful and measurable campaigns.
Team
Onclusive
Unlock Your Strategic Advantage with Forward Planner: A Year of News Agendas at Your Fingertips
In the fast-paced world of media and communication, staying ahead of the game is essential for any business or organisation. It’s all about being in the right place at the right time, delivering the right message to your audience.
But how can you anticipate what’s going to happen in the coming months and tailor your communication strategies accordingly? The answer is Forward Planner, your ultimate tool for forward-thinking planning.
Forward Planner is the compass that helps you navigate the ever-evolving media landscape. It’s not just a tool; it’s your strategic advantage, giving you immediate access to a wealth of information about upcoming events and announcements, both on a global and national scale.
With a scope of 12 months ahead and spanning 150 categories, Forward Planner covers it all: from geopolitical news and public affairs, culture, entertainment, and lifestyle, to trade and consumer conferences, anniversaries, and awareness days.
Unlock Your Free calendar for key dates in 2024:
Ready to supercharge your communication strategies? We’re excited to offer you a free complete news agenda for the next 12 months! Simply fill out the form below, and you’ll gain immediate access to a treasure trove of information that will transform the way you plan your media actions.
Team
Onclusive
CEO Index Report: Q3
In an era characterised by round-the-clock news cycles, CEOs wield unprecedented influence over the perception of their brands. Their actions, statements, and public appearances can either enhance or jeopardise the reputation of an organization. Recognising the intricacies of earned media mentions is not just a strategic advantage; it’s an essential requirement for forward-thinking PR and Communications professionals.
Onclusive’s CEO Index dashboard measures, analyses, and compares earned media coverage related to the top CEOs from some of the UK’s largest publicly listed companies. These valuable insights inform our quarterly comparative reports, which are readily available for your access!
Within our latest CEO Index report for Q3, you’ll uncover:
- Identification of the CEO with the most significant global impact score and their regional influence.
- Insights into which sectors and regions featured the most prominent CEOs in media discussions.
- An exploration of the prevalent themes associated with CEOs in the media.
- A breakdown of which CEOs made the most substantial impact both globally and nationally.
- A comparison of media coverage for CEOs in the Automotive sector.
- An assessment of how CEOs performed in discussions related to the theme of ‘Regulation.’
Download our report to gain a comprehensive understanding of the performance and factors contributing to the prominence of the leading figures in the UK.
Team
Onclusive
Social Listening: Protecting & Enhancing Brand Reputation in 2024
With 4.88 billion social media users worldwide, brands are open to increasing and constant scrutiny online. Forward-thinking organisations are embracing a customer-centric approach by actively listening to online conversations, gauging sentiment, and adapting strategies to maintain a positive brand reputation.
Inside this handy guide you’ll uncover:
- Connecting the Dots: Learn how to bridge the gap between social listening and your brand’s reputation landscape, so you can stay ahead of the curve.
- Key Platforms in 2024: Discover the crucial social platforms that will shape reputation management in the coming year.
- Real-Life Success Stories: Explore real-world examples of how social listening has not only safeguarded but also enhanced brand reputation.
- Essential Data Insights: Uncover the essential social listening data that should be on your radar for effective reputation management.
Don’t leave your brand’s reputation to chance in the era of social media dominance. Arm yourself with knowledge, strategies, and insights.
Download the guide now.
Team
Onclusive
What Makes Journalists Tick? Six Media Relations Rules to Live by
With newsrooms downsizing, new technology and AI shaping the future of storytelling, and ever-evolving social media platforms to adjust to, the world of journalism is shifting again. Meaning that journalists have less patience than ever for PR pitches that don’t hit the mark or media relations teams that aren’t responsive to their immediate needs.
However, the good news is that a large majority of journalists still see the value that PR plays. The current media climate allows plenty of opportunity for those who understand the principles of newsworthy storytelling and can be depended on to deliver timely, accurate information.
See more inside this guide.
Team
Onclusive
Get Ahead of a PR Crisis: 7 Social Listening Best Practices
Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come. A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.
With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.
Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to:
#1: Identify & Monitor Potential Sources & Stakeholders, including Organisational Leaders
#2: Monitor & Benchmark beyond Your Sector
#3: Define KPIs & Set Customised Monitoring Alerts
#4: Determine the types of Deliverables, their KPIs, & their Frequencies
#5: Evaluate the Severity of Your Brand “Crisis”
#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search
#7: Analyse Data & Share Information
You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations.
Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis.
Team
Onclusive
Team
Onclusive
CEO Index Report: Q2
Dive into the earned media perfomance of the world’s top CEOs across the US and Europe. Our quarterly CEO Index report identifies which leaders are making the biggest media impact and why. Their earned media coverage not only affects their personal brands, but also defines the public’s perception of their companies – ultimately impacting corporate reputation.
The data in this report is pulled from Onclusive’s CEO Index: a dashboard that measures, analyses, and compares earned media coverage of leading CEOs across the US and Europe’s biggest listed companies.
Importantly, this quarter’s report sheds light on the global CEO landscape from April – June 2023; identifying who’s making the most impact in each sector, market, and on a global scale.
- Which sectors and countries had the most talked about CEOs in the media,
- What themes were most widely discussed in relation to CEOs,
- How UK-based companies and CEOs performed in comparison to one another,
- Which CEOs made the biggest impact on a global and national scale,
- How CEOs in the ‘Consumer Goods’ Sector performed,
- Which CEOs had the greatest impact in relation to ‘Innovation’
Download the report to access key data insights on the biggest names in your sector.
Team
Onclusive