Whitepapers

Measuring Up To Marketing Whitepaper

It’s a new era for both public relations and marketing. Going digital, downsizing of traditional media, and a growing number of social media platforms, influencers and bloggers have created major shifts in how we operate. At the same time, today’s consumers expect seamless, consistent experiences from brands they choose to buy from and be loyal to.

Now more than ever, there is a need for increased collaboration between marketing and PR to create and sustain continuity in brand messaging and customer experience. However, PR is still struggling with uncertainty around measuring its value and integrating these measurements with the marketing and business success metrics.

The download of our whitepaper, “Measuring UP to Marketing” is available for you here. This document provides valuable insights on how best practices from both marketing and PR can be aligned with your company’s business goals.

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Power of Earned Media

This first-of-its kind research reveals the relationships between various earned media attributes and consumer behavior like brand website visitation and actions. The study findings are based on a statistical analysis of over 100,000 media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This whitepaper demonstrates how certain media characteristics, like article relevance and sentiment, are predictive of whether an article will drive consumers to visit or engage with a brand’s website – the “holy grail” of PR measurement.

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Demystifying PR Measurement Whitepaper

Measurement is an essential business process for every function at an organization because it helps you define success, track how you’re doing on your path toward achieving it, amplify what works, and prove your value and contribution to your brand. The more you can measure and prove your business impact, the more budget and resources you’ll get.

While PR Measurement is arguably one of the most important elements of a solid communications strategy, in many cases the approach continues to be unstructured, ad-hoc or an afterthought, and a lot of communicators still consider it too complicated. And not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. But what if PR measurement could be simple, easy and almost entirely automated?

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Building the Perfect Pitch and Nurturing Media Relationships

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.

Download this report to learn the art and science of building the perfect media pitch:

  • Get To Know Impactful Journalists & Create a Targeted List
  • Build Your Pitch and Execute Your Campaign
  • Measure Success and Optimize Your Strategy
  • Nurture Relationships To Get More Media Placements

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BIOTECH AND HEALTHCARE NEWS: FIVE WAYS TO INJECT IMPACT INTO YOUR PRESS RELEASES

What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries.

In a recent webinar, Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and shared how to apply this knowledge to future communications tactics.

Download this whitepaper for advice on the following:

  • The best timing to distribute news releases
  • The importance of selecting the most credible and compelling spokespeople
  • Cultivating authentic and trusted media relationships
  • Keeping realistic perspectives on both your competition and metrics

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STATE OF THE PR INDUSTRY REPORT: A LOOK BACK AT 2021

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily.

As we look back at 2021, here is a summary of the insights we collected this year, based on the polls we conducted during our webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Download this report to read answers to questions:

What’s been the biggest challenge in building a PR agency / brand relationship?
How do you use data and measurement to inform and shape your earned media strategy?
How do you currently get executive buy-in for investment in PR and communications?
How well does your executive team understand how to leverage PR?

Download this report to read answers to questions:

  • What’s been the biggest challenge in building a PR agency / brand relationship?
  • How do you use data and measurement to inform and shape your earned media strategy?
  • How do you currently get executive buy-in for investment in PR and communications?
  • How well does your executive team understand how to leverage PR?

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MANAGING CORPORATE REPUTATION WITH PESTLE ANALYSIS

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived. These factors need to be constantly monitored and addressed to allow PR pros to get ahead of any reputation concerns and strategically shape their corporate image.

Download this whitepaper to learn about:

  • What is PESTLE analysis, and why use it for PR
  • The link between sustainability and corporate reputation
  • How to apply the PESTLE Analysis to you PR strategy to strengthen your corporate reputation
  • Using sentiment monitoring, social listening and tracking trends for PESTLE analysis

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2021 MEDIA MONITORING COMPARISON REPORT

Are you looking for an objective media monitoring and PR analytics software comparison,
based on real customer reviews?

Look no further! G2 Crowd, the leading independent business software review company, has
compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted
to share it with you.

Download this media monitoring comparison report to learn:

  • How Onclusive stacks up against other media monitoring vendors
  • Why Onclusive’s crawler provides the most accurate and complete results
  • What Onclusive’s customers say about their experience with the product suite
  • How Onclusive supports their customers and helps them achieve success

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