Whitepapers

Reputation ROI – Proving the Impact of PR and Marketing in Six Steps

Master Brand Reputation Management with Proven Strategies

Effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.


Why Focus on Brand Reputation Management?

A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.


Discover the Six-Step Process to Proving the Impact of PR and Marketing

Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:

Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders influencing your brand’s reputation.

 

Step 2: Establish a Measurement Framework: Establish a structured approach to tracking and evaluating your PR and marketing activities.

 

Step 3: Integrate Metrics that Matter: Focus on the critical metrics directly impacting your brand perception and overall reputation.

 

Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.

 

Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.

 

Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

 

You’ll also Learn More about:

  • How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
  • Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
  • Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.


Case Studies and Success Stories

See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.

Please register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.

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Fashion Industry Media Analysis

The fashion industry has witnessed seismic shifts over the last 12 months: 

  • Increased scrutiny on fast fashion brands due to their environmental impact.
  • Established high-street brands facing fierce competition from online giants like Shein and Temu.
  • Platforms like Vinted and Depop fuel a consumer shift towards second-hand shopping.

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report, you’ll discover:

  • What’s driving fashion brands mention over time: the stories driving critical peaks.
  • Leading players dominate the share of voice on social media. 
  • Why are sustainability and CSR initiatives only a minor part of online conversations about the fashion industry, and what topics drive consumer interest?
  • How the growing second-hand clothing market is influencing global consumer behavior.

Download the full fashion industry media analysis report today and get ahead of the trends!

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Industry Scan Report: Airlines 2024

Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:

  • Consumer Opinions and Concerns: Listen to comments and discussions online to better understand what matters most to your audiences.
  • Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
  • Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists. This will help you get your stories in front of the right people.

Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively. 

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Competitive Environmental Intelligence: Winning the Media & Marketing Race

Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.

Companies must now maneuver through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.

Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.  

 

Inside this whitepaper, we explore:

  • Key media intelligence data sets should be tracked by PR, communications, and marketing teams to clearly understand their competitive landscape regarding environmental sustainability.
  • How to gather these competitive intelligence complex data sets simply and effectively
  • This is a competitive environmental intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.

Don’t miss this opportunity to get the tools you need to better understand your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.

Download your free whitepaper today!

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2024 US Presidential Election Media Impact Analysis – Third Edition

Welcome to the third edition of our comprehensive analysis of the 2024 US Presidential Election media impact. Dive deep into the evolving landscape of media coverage as the candidate field narrows down, and the race intensifies.

Inside of this third edition, you’ll discover:

  • Media Landscape Evolution: Explore how the media landscape has transformed throughout the election cycle as the candidate field has narrowed down. Gain insights into the shifting narratives and emerging trends that are shaping the discourse.
  • Rise in Social Conversations: Discover how social conversations surrounding the election have surged, with a notable increase of 4.1%. Uncover the driving forces behind this uptick and the implications for public engagement.
  • Top Five Traditional Media Trending Topics: Delve into the most prominent themes dominating traditional media coverage, including identity politics, foreign affairs, healthcare, the Trump indictment, and the Federal Government and the Judiciary. Gain a comprehensive understanding of the issues, capturing national attention and driving the conversation.
  • Top Five Social Media Trending Topics: Explore the top trending topics on social media platforms, including border control and immigration, the Israel/Hamas conflict, foreign affairs, Ukraine, and the economy. Understand the social media landscape and its influence on public opinion and discourse.

Access the full report now to uncover the nuances and trends driving the media narrative in this pivotal election cycle.

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Industry Scan Report: Hotels

The hospitality industry faces labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during economic uncertainty, hotel brands must have a firm grasp of consumer priorities and concerns as well as new and emerging trends.

Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges. 

We also include a list of crucial industry media contacts you should target with your communications and campaigns.

Our social listening analysis examines eight global hotel companies and brands:  

  • Marriott International
  • Hyatt Hotels Corporation
  • Accor Group
  • Hilton Worldwide
  • Jin Jiang International
  • InterContinental Hotels Group (IHG)
  • Meliá Hotels
  • Pan Pacific Hotels

We also include a page dedicated to the industry disruptor, Airbnb.

 

Discover issues that are shaping the future of these brands and the hotel industry through social listening: 

  • Brand mentions over 12 months with analysis of key peaks in chatter 
  • Key issues being talked about within the hotel industry  
  • The insights behind key topics consumers are discussing
  • Conversations that are shaping the future of industry disruptor Airbnb
  • Top top 15 influential sources talking about the hospitality sector

 

Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.

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2024 US Presidential Election Media Impact Analysis – Edition Two

As the 2024 US Election approaches, we’re thrilled to share our second report. This detailed analysis dives into how the media covers election candidates and the key issues shaping this important time. Using advanced media analysis and social listening tech, our experts turn data into insights, offering you a deep and impartial look at how the election cycle is unfolding across both traditional and social media platforms.

Inside our second report, you’ll discover:

  • Who’s getting the most attention in national media and why
  • What topics are getting the most coverage in key primary states
  • How the media is covering energy and environmental issues and its impact
  • Trends in social media discussions about candidates and important issues
  • A preview of upcoming events related to candidates and key election topics

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