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Whitepapers

Whitepapers  / November 23, 2021

Managing Corporate Reputation with PESTLE Analysis

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications…

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Whitepapers  / October 29, 2021

2021 Media Monitoring Comparison Report

Are you looking for an objective media monitoring and PR analytics software comparison,based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, hascompiled a report that compares Onclusive, Meltwater, Cision and Muck Rack,…

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Whitepapers  / October 27, 2021

How to Build a PR Business Case and Secure the Investment

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval,…

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Whitepapers  / August 16, 2021

The Ultimate Guide to Earned Media Strategy & Measurement

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.…

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Whitepapers  / July 22, 2021

How to Optimize Messaging and Soundbites to Drive Success

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences…

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Whitepapers  / June 17, 2021

PR Campaign Planning: Why Analytics is Key to Success

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media…

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Whitepapers  / May 13, 2021

Crisis Communications: Preparation and Management Essentials

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent…

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Whitepapers  / May 10, 2021

Technology News Releases: Can you get them noticed? Data says ‘yes.’

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.…

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Whitepapers  / March 26, 2021

The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition…

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