Whitepapers

Whitepapers  / March 17, 2021

The Complete Guide to Building an Impactful Relationship with your PR Agency

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your…

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Whitepapers  / February 8, 2021

The Executive’s Guide to Building and Leading an Impactful Communications Department

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount…

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Whitepapers  / December 23, 2020

Biotech and Healthcare News: Five ways to inject impact into your press releases

How can you use industry performance metrics to benefit your news releases?What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and…

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Whitepapers  / November 10, 2020

Media Monitoring Comparison Report

Are you looking for an objective media monitoring and PR analytics software comparison,based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, hascompiled a report that compares Onclusive, Meltwater, Cision and Muck Rack,…

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Whitepapers  / September 2, 2020

Five Winning Owned Media Strategies

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the…

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Whitepapers  / May 18, 2020

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to…

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Whitepapers  / December 12, 2019

The 2019 News Release Benchmark Report

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social…

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Whitepapers  / October 8, 2019

Six Earned Media Strategies to Maximize Reach & Impact

The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.…

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Whitepapers  / June 26, 2019

PR Attribution™ 101

Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize…

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