Whitepapers

Whitepapers  / September 2, 2020

Five Winning Owned Media Strategies

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the…

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Whitepapers  / May 18, 2020

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to…

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Whitepapers  / December 12, 2019

The 2019 News Release Benchmark Report

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social…

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Whitepapers  / October 8, 2019

Six Earned Media Strategies to Maximize Reach & Impact

The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.…

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Whitepapers  / June 26, 2019

PR Attribution™ 101

Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize…

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Whitepapers  / June 3, 2019

2019 Global Journalism Report

Data Show Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier…

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Whitepapers  / March 19, 2019

2018 Global Media Report

The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude. News and information…

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