Pharmaceutical Industry Scan: Media Analysis & Event Calendar

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The lasting impact of COVID-19 on Pharmaceutical Industry Media Coverage and Consumer Sentiment

This report is packed with data-driven media insights from the last 12 months, surrounding 8 leading pharmaceutical brands and the wider industry. This essential resource will give you the market intelligence you need to adapt and craft winning PR and marketing strategies as you prepare for 2025.

Our comprehensive pharma report includes:

  • Social media trends and topics dominating the industry and specific brands
  • Mainstream news coverage analysis
  • A focused analysis on the GLP-1 weight loss medication revolution
  • List of key journalists in the pharmaceutical sector
  • Calendar of upcoming industry events you need to know about

Why this report is essential:

  • Understand public perceptions and media narratives
  • Identify influential journalists for your PR outreach
  • Plan your strategy around major industry events
  • Discover emerging trends and conversations around GLP-1 weight loss medications

Key Insights:

  • Discover why Pfizer, Merck & Co., and AstraZeneca are the three most mentioned pharma brands across social and mainstream media.
  • The COVID-19 aftermath still dominates social media conversations, with treatments and vaccines being the 1st and 3rd most discussed topics.
  • GLP-1 weight loss medications are the 2nd most discussed topic on social media, with 6 out of the 15 most-mentioned drugs related to this category.

Get the report now