June 29, 2022 1:00 pm

Measuring Up To Marketing: How PR Fits Into The Mix

While PR has recently grown in importance, there is still uncertainty around measuring its value and aligning those measurements with marketing & business success metrics. Today’s executive team needs to see PR as a business growth driver, but communicators have struggled to provide the same attribution for consumer behavior and revenue contribution as their marketing colleagues. During this webinar, we’ll discuss best practices for PR to measure and report into the C-suite and how to think about performance and metrics in ways that are more comparable to marketing.

Amy Aylward

Senior Director, External Communications at Extreme Networks

Amy Aylward leads Extreme's external communications team. She is responsible for public relations and social media strategy. Amy is an experienced marketing and communications professional with experience in all things high tech as well as design, media, and creative industries. She previously held leadership roles at several PR agencies, Veracode, Monotype, and Avid.

Roxane Papagiannopoulos

Account Director of Customer Success, Onclusive

Roxane Papagiannopoulos is an Account Director of Customer Service with over 20 years’ experience in the PR software industry. She has experience on all sides of the customer experience including founding her own media analysis business, as global business manager of PR product development at NASDAQ and most recently heading up the PRgloo business in the US prior to the merger and creation of the new Onclusive.


Read More and Register

June 8, 2022 12:00 pm

How Earned Media Drives Consumer Behavior: A Quantitative Analysis

The impact of PR on consumer behavior used to be a “black box”. That’s why Onclusive invented PR Attribution™ to connect earned and owned media content to outcomes – measuring how many times people, after having read an article about your brand, eventually visit your website and which actions they take. We recently analyzed our PR Attribution™ data and uncovered some surprising insights that could change how PR pros approach their strategies. During this webinar, our panel of communications and data experts will reveal how earned media drives consumer behavior based on the findings from over 100,000 media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Frank Mulhern, PhD

Associate Dean of Research and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications.

Frank Mulhern is Associate Dean of Research and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments. He is the co-author of the textbook, “Marketing Communications: Integrated Theory, Strategy and Tactics and was previously on the faculty at the Smeal College of Business Administration at Pennsylvania State University.


Read More and Register

March 25, 2021


It’s been quite the year for PR professionals. We get it. Public Relations teams are focused on campaigns that are based on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. But how do you show how you’ve helped to impact your business?


Read More and Register