Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys
A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to…
A roadmap to impactful collaboration with your PR agency
Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. We’ll discuss how to select…
Startup PR & How to Get Lift-Off For Your Launch
Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup…
How a PR agency can contribute to your communications strategy, and how to select the right agency for your business
A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your…
Partnering with Shareablee to Help Companies Understand The Business Impact of Content
We’re happy to announce our new strategic partnership with Shareablee, the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more…
Our Customers are Shaping the Future of Media Monitoring – Here’s How
Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Business leaders need to make sure that whatever platforms…
Setting up your communications team for success using goals and metrics aligned with business impact
This week, we’re wrapping up our January blog series focused on “The Executive’s Guide to Building and Leading an Impactful Communications Team”. In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with…
3 ways Onclusive is helping SMG advance its content marketing efforts
As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG, I’m tasked with connecting the dots between our content marketing and our business…
Building an impactful communications team with clear roles, responsibilities, scope and budget
Welcome back to our January blog series focused on “The Executive’s Guide to Building and Leading an Impactful Communications Team”! In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between…