Blogs

Blogs  / August 3, 2020

PR Aikido: 3 Techniques For Winning In The Media

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

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Blogs  / July 27, 2020

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

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Blogs  / June 24, 2020

5 Powerful Owned Media Strategies (Part 2 of 2)

In our last blog, we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing…

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Blogs  / June 17, 2020

5 Powerful Owned Media Strategies (Part 1 of 2)

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media –…

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Blogs  / May 13, 2020

Cuomo Trumps Fauci in COVID-19 Response

There are a lot of talking heads out there when it comes to the novel coronavirus, but Gov. Andrew Cuomo of New York stands head and shoulders above the others. Using Onclusive’s media monitoring system, I analyzed the digital media…

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Blogs  / May 4, 2020

Why Public Relations Is King During A Crisis

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a…

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Blogs  / April 27, 2020

Influencing business decisions to grow your PR budget & your team

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process.  Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique…

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Blogs  / April 21, 2020

Tracking your PR efforts using metrics that align with business impact

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.  In this article, we will discuss…

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Blogs  / April 15, 2020

Getting Executive Buy-In on PR Metrics That Matter to Your Business

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic…

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