Blogs

Blogs  / April 22, 2021

How to prepare for a PR crisis

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a…

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Blogs  / March 31, 2021

3 Steps for Effective Crisis Communications Management

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the…

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Blogs  / March 23, 2021

What to Highlight in PR Measurement Analysis and Reports

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a…

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Blogs  / March 18, 2021

Who PR Measurement Reports Should be Made For

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month…

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Blogs  / March 17, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she…

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Blogs  / March 11, 2021

3 Reasons Why PR Measurement is The Most Important Part of The Job

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to…

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Blogs  / March 4, 2021

How Data-Driven Measurement Demonstrates Business Value

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications…

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Blogs  / March 2, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to…

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Blogs  / February 17, 2021

A roadmap to impactful collaboration with your PR agency

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. We’ll discuss how to select…

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