Blogs

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?…

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring…

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. While there are…

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win.…

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center…

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four…

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the…

Not all media contact and outreach tools for communicators are created equal. While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send…

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. With millions of reporters, influencers and bloggers out there, it’s increasingly important…