Blogs

Blogs  / January 7, 2021

Understanding the purpose and contribution of the communications team to organizational success

In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard…

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Blogs  / January 5, 2021

Knowledge is Power: Media Monitoring and the Bigger Picture

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and…

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Blogs  / December 16, 2020

2021 PRedictions: A look at what’s to come for the PR industry

In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So,…

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Blogs  / December 10, 2020

Boosting your PR team’s ROI with Media Monitoring

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number…

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Blogs  / October 22, 2020

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their…

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Blogs  / August 24, 2020

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…

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Blogs  / August 3, 2020

PR Aikido: 3 Techniques For Winning In The Media

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

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Blogs  / July 27, 2020

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

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Blogs  / June 24, 2020

5 Powerful Owned Media Strategies (Part 2 of 2)

In our last blog, we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing…

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