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Blogs

Blogs  / December 28, 2021

State of The PR Industry: A Look Back at 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution™. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during…

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Blogs  / December 20, 2021

How to select a long-term PR technology partner

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both…

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Blogs  / December 14, 2021

Choosing the best media database, campaign management and reporting tools

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools.  Solutions for your media relations workflow…

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Blogs  / December 6, 2021

Comparing top 2021 media monitoring vendors

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media…

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Blogs  / December 1, 2021

How to get the return on investment (ROI) from media monitoring

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?…

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Blogs  / November 17, 2021

Using media monitoring and social listening for PESTLE analysis

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring…

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Blogs  / November 10, 2021

How to manage corporate reputation with PESTLE analysis

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. While there are…

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Blogs  / November 4, 2021

PESTLE analysis: a new tool for your PR toolkit

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win.…

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Blogs  / October 28, 2021

Why monitoring external factors is key to corporate reputation

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center…

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