Case Studies

Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Case Studies  / January 14, 2020

Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

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Case Studies  / January 10, 2020

How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

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Case Studies  / November 25, 2019

Lucidworks’ Clear Choice: Onclusive for PR Analytics

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get…

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Case Studies  / November 6, 2019

Onclusive is Yext’s Answer for PR Analytics

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to…

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Case Studies  / October 21, 2019

How Proteus Builds Brand with Earned Media

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands…

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Case Studies  / September 3, 2019

How 23andMe Uses PR Attribution™ to Drive Business Outcomes

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution™ to understand which content directly impacted the customer…

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Case Studies  / February 10, 2019

MobileIron Cuts Reporting Time From Days to Minutes

With global teams and agencies in 6 countries, MobileIron needed a fast, accurate and easy-to-use PR analytics solution to help with reporting and attributing revenue to media coverage. They also needed a solution to evaluate the historical performance of specific…

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