Case Studies

Case Studies  / February 24, 2021

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

When Equilar, the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts,…

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Case Studies  / February 16, 2021

SMG Connects the Dots Between Content Marketing and Business Outcomes

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. In working with Onclusive and using our Enterprise platform, SMG has improved…

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Case Studies  / October 27, 2020

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of…

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Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Case Studies  / January 14, 2020

Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

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Case Studies  / January 10, 2020

How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

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Case Studies  / November 25, 2019

Lucidworks’ Clear Choice: Onclusive for PR Analytics

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get…

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Case Studies  / November 6, 2019

Onclusive is Yext’s Answer for PR Analytics

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to…

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Case Studies  / September 3, 2019

How 23andMe Uses PR Attribution™ to Drive Business Outcomes

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution™ to understand which content directly impacted the customer…

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