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Case Studies

Case Studies  / August 19, 2021

Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data…

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Case Studies  / May 24, 2021

Using Data to Showcase Results: How ConnectWise Developed Their PR Program

As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and…

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Case Studies  / April 26, 2021

How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. Monster’s public relations and content strategies changed in…

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Case Studies  / February 24, 2021

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

When Equilar, the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts,…

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Case Studies  / February 16, 2021

SMG Connects the Dots Between Content Marketing and Business Outcomes

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. In working with Onclusive and using our Analyst platform, SMG has improved…

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Case Studies  / October 27, 2020

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of…

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Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Case Studies  / January 14, 2020

Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

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Case Studies  / January 10, 2020

How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

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