Resources

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking…

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Join Onclusive’s workshop-style webinar led by Deirdre Breakenridge & Rachel Beauvais who will demonstrate various use cases and best practices for leveraging technology to understand trends in the media. In This Webinar You’ll Learn: How trending topics should inform your…

In our last blog, we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing…

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media –…

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.  Join this webinar…

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to…

There are a lot of talking heads out there when it comes to the novel coronavirus, but Gov. Andrew Cuomo of New York stands head and shoulders above the others. Using Onclusive’s media monitoring system, I analyzed the digital media…