Environmental sustainability has become a central part of corporate strategy and building brand reputation. PR & Marketing professionals must navigate an increasingly environmentally conscious consumer market.
Join our media monitoring expert and Zelda Bentham, Group Head of Sustainability at Aviva, in discussing:
- The rise of greenwashing discussion in the media and the effect on environmental, social, and corporate governance (ESG),
- How has the rise and awareness of ESG influenced Aviva and other brands,
- How to communicate with vocal ethical consumers.
Anna Salter
UK Head of Consultancy, Onclusive
Zelda Bentham
Group Head of Sustainability at Aviva