Social media has transformed how PR and communications teams think about managing their brand reputation. Understanding its’ potential and actual impact on informing and optimising your plans and strategy is key.
In this webinar you’ll learn:
- The importance of online brand reputation for PR and comms professionals
- How to identify the most impactful influencers for your brand
- Examples of how well-known brands are accessing social intelligence to build their brand, communications and marketing strategies
- How user friendly, effective social listening tools can empower you to better monitor and improve comms performance
