Whether you work in-house or agency side, your ability to prove that earned media is driving meaningful traffic to your brand’s website is the ‘holy grail’ of PR measurement – presenting a huge challenge and a great opportunity to demonstrate tangible business value.
Inside our latest whitepaper, you can sink your teeth into some surprising findings that will give you a complete picture of what impact different earned media characteristics have on determining whether a consumer is likely to engage with your brand’s website when they get there. And some of the findings are very surprising!