Whitepapers
Energy In Focus: Corporate Communications and the Energy Sector
Energy sector organisations involved in the exploration, generation and supply of energy, fuel and power are rarely free from public scrutiny and frequently dominate headlines – now more than ever.
We’ve compiled snippets from our ‘Energy in Focus’ white paper to help you identify opportunities to further optimise your communications effectiveness during this defining era for the UK and Ireland energy sector.
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Energy Sector In Focus
It’s no secret that the UK & Ireland energy sector is facing intense levels of public and media scrutiny as 2022 shapes up to be a defining moment in energy history.
We’ve spoken with industry experts and energy sector customers, and conducted in-depth media analysis insights to help you deliver effective communications and robust reputation management in an era of generational change.
Download this whitepaper to:
- Learn how to best manage your brand reputation at a time when the energy sector is under scrutiny
- Learn how energy price increases, the Ukraine war and Net Zero targets can be successfully navigated in a comms world
- Discover how to optimise insights from media monitoring to help guide your communications strategy in such volatile times
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Women’s EURO 2022 – Media evaluation report
This report evaluates the mainstream and social media response to the competition. Discover what key topics had the highest profile and how coverage progressed throughout.
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Building the Perfect Pitch and Nurturing Media Relationships
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.
Download this report to learn the art and science of building the perfect media pitch:
- Get To Know Impactful Journalists & Create a Targeted List
- Build Your Pitch and Execute Your Campaign
- Measure Success and Optimise Your Strategy
- Nurture Relationships to Get More Media Placements
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Developing your marketing and communications strategy?
We’ve used our Forward Planner platform to capture the most noteworthy events & announcements of the rest of the year. Use this planner to help guide your communications strategy, making sure you plan ahead for the key events of 2022.
For further information, and to arrange a demo, click here.
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Download the World Economic Forum Annual Meeting report
WEF Davos 2022 brought together around 3,000 investors, business leaders, political leaders, economists, celebrities and journalists to discuss global issues such as energy, the metaverse and the Ukraine conflict.
Our new WEF Annual Meeting media insights report provides an analysis of mainstream & social media trends and coverage during the global event. Our insights will help you communicate and manage your brand’s reputation for topics that are prevalent such as global warming, cybersecurity, trade & investment and healthcare.
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Sign up for our Environment, Social and Governance Sector News Report
The ESG Sector News Report provides you with an immediate view of the headlines of the day and key upcoming news, giving you the knowledge to inform your plans and react as appropriate for your business.
Sent to you first thing every morning, our editors summarise the content from our Media Monitoring and Analysis and Forward Planning services.
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The media impact of the Eurovision Song Contest 2022
The 66th edition of the Eurovision Song Contest has just ended, but what was its media impact?
Thanks to our media analysis service, we have tracked and analysed insights from the musical event on the web and social media. We also captured the most mentioned artists and sponsors and the trending topics of the music event of the year.
Discover the results of our analysis of the Eurovision Song Contest 2022.
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