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Banking Industry Trends 2026: A Media & Social Media Intelligence Report

Who's dominating media & social conversations, and who's falling behind?

Discover how JPMorgan Chase, Bank of America, HSBC, and 7 other global banking giants are navigating crypto disruption, AItransformation, and shifting customer expectations.

Get exclusive insights from 9.9M+ social and media conversations. Discover which banks dominate online discussions, how CEOs shape industry narratives, and why blockchain, BNPL, and sports sponsorships are reshaping banking visibility. Download the full report to see the rankings, challenges, and strategies you need to know.

Group 54

Key Insights

2.72M

social mentions for Bank of America-nearly 2x its mainstream media coverage

38.2%

of all banking CEO media coverage focuses on Jamie Dimon alone

52.5%

of BNPL market discussion centers on Klarna-a growing threat to traditional banking

11.5%

of customer experience conversations focus on human advisors, not apps-defying digital-first assumptions

61.6%

of sports sponsorship social buzz goes to BBVA's Mexican football partnerships-dominating the sponsorship conversation

Deutsche Bank leads LinkedIn publishing with 305 posts in 3 months, while HSBC tops earned mentions with 42,800 conversations about the brand

Primary research report: Banking Industry Scan

What you’ll discover:

Additional resource for Banking Industry professionals

Case Study: NatWest Reputation Tracker

See how a leading UK bank placed insight at the heart of corporate reputation, using a 360° Ask and Listen approach to track sustainability and brand trust. 

What Industry Leaders Say About Onclusive

“Onclusive provides much needed answers to the question, ‘how are we doing with media?’ With Onclusive, our global teams are able to quickly and effectively gain historical and predictive insights from our international media coverage and apply that knowledge to the continual improvement of our communications and brand strategy”

Communications Manager
Mobile Iron

“The transition to Onclusive’s 360 platform has been fast and flawless. Its onboarding is first class. The 360 platform is intuitive and easy to use so much so we were able to set up much of what we needed before our training”

Senior Communications Planning and Insight Manager
The Academy of Medical Sciences
Ready for custom analysis?
Want to understand how your bank performs against competitors? Our team can create a customized analysis framework for your specific needs.

What we can track:


  • Your share of voice vs. competitors across social and mainstream media
  • Sentiment analysis of your key initiatives (digital banking, ESG, M&A)
  • CEO and executive visibility benchmarking
  • Sponsorship and partnership ROI measurement
  • Crisis communication impact assessment