Media Analytics Platform
Tracking opportunities

Get the most complete view of your communications activity with the widest level of coverage in the industry.

We’re the only platform to help you measure and optimise content based on quality, resonance, brand impact and revenue for every article.

Our PR analytics give you the opportunity to showcase the resulting website and social media traffic gained from your PR efforts and insight into how your media mentions are translating into business outcomes.

Intuition is no longer enough to guide strategy. Using our analytics tools, you can identify the content that is delivering the most value for your brand.

Our service uses machine learning algorithms with over a decade of training data to eliminate irrelevant or spam articles, focusing on those articles that directly contribute to your goals.

We can uncover the content, publications and authors that are creating impact for you and your competitors.

Get a holistic view of social media performance, across multiple channels, with real-time valuable insights about your brand and marketing campaigns.

Set up real-time alerts and track social media campaigns to stay informed of any media mention of your competition, brand, products or company. So you’ll always be up to speed with what’s happening.

Access direct and indirect brand mentions, keywords and hashtags across the most important social media platforms including Twitter, Facebook, Instagram, YouTube, TikTok and Reddit.

Accurate sentiment analysis is critical when researching topics and subject matter.

Our sentiment analysis uses the business intelligence of NLP and AI to deliver automated insights around the tone of your earned media coverage. That way you’ll know how your messages resonate with your target audience and can deliver the greatest impact for your PR and social media strategies.

Our multilingual sentiment analysis model supports over 100 languages, so you can track media across multiple markets.

Our AI-powered social media sentiment analysis also gives you a complete understanding of how your target audience feels about your brand, topics and competition, across multiple channels. These audience insights and our reporting tools can be used to refine and test your content to deliver your objectives.

We work closely with PR and marketing teams to help them understand if their earned media is actually being consumed.

Our media measurement and PR analytics suite measure the true impact of your promoted articles, helping to understand your audience and the impact of your articles in relation to sentiment and consideration.

We’re the only platform that supplies indepth engagement metrics, including time on page, average attention, scroll depth and unique visitors to earned media.

You can see real-time survey results from your target audience to understand the level of impact your articles have on brand sentiment and consideration.

Our engagement analytics include reader engagement and brand impact analytics which measure true effect, encourage credibility and look to maximise the reach of your promoted articles.

We designed and trademarked Power of Voice™ as the only metric that combines content relevance, publication authority, social media monitoring, and positive and negative sentiments, into a single measurement. It shows a brand’s authority, beyond share of voice, against competitors in one simple chart.

This allows you to focus on the quality of your communications, and not just the quantity. Use this metric to identify and build a bespoke list of journalists and publications for pitches, create reports and improve your targeting and pitch success.

We invented and trademarked the first true attribution approach for communications to demonstrate the real impact of earned and owned media.

After reading content about your brand, we can measure how many times people eventually visit your website and which actions they take. That can include pages visited, content downloaded, sign-ups, sales, and revenue.

Use metrics to understand the real impact of campaigns, articles, soundbytes and journalists – using outcome-driven data to optimize your communications strategy.

Create standard templates for regular reports that can be reused and refreshed for reporting cycles. Whether for reporting to the team, the board or summarising social media performance, our reporting templates can be easily shared, embedded or downloaded.

Our presentation-ready templates can be customised to showcase the impact on business results in the most visually impactful way.

Quickly create social media reports capturing data across multiple social media accounts, summarising your mentions, shares, posts, hashtags, followers and more as you progress towards your brand goals.

All custom reports are refreshed in real-time with the most up-to-date actionable insights every time they’re viewed or downloaded.