Connecting content to outcomes
We invented and trademarked the PR Attribution™ methodology. It’s a way for you to see the actual effectiveness of earned and owned media by connecting content to outcomes.
How many site visits did a piece of owned content drive? How many of those site visits convert or perform an action on that company’s website? We knew that the ‘impression’ metric fundamentally failed to capture this behaviour. So that’s why we created a powerful way to understand the true effectiveness of your communications – PR Attribution™.
Measure and optimize the real impact of campaigns.
Validate your assumptions about which contact is delivering the most value.
Discover new, less obvious stories, publications and authors.
Measure and optimize
Leverage attribution metrics to understand the real impact of specific campaigns, articles, soundbites, and journalists. Plus, use outcome-driven data to optimize your communications strategies.
Our state-of-the-art PR Analytics showcases how your communications strategies are driving business growth.
We’ll help validate your assumptions about which content is delivering. And we’ll identify the less obvious stories, publications and authors who are truly driving bottom-line impact.
The PR Attribution™ and PR Analytics tools together will help you share powerful findings with the C-suite and enable viable data when it comes to the budget planning process.