Instilling a measurement mindset with KPMG

To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.

Instilling a measurement mindset with KPMG

During this 30 minute webinar Amy Tiernan, Head of Strategic Communications at KPMG will explore:

• Transforming media sentiment tracking to align with key strategies
• Approaching key stakeholders with an integrated approach and clear action plan
• Using stakeholder insights to think more broadly than media