A webinar series: Part 1
To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.
Instilling a measurement mindset with KPMG
During this 30 minute webinar Amy Tiernan, Head of Strategic Communications at KPMG will explore:
- Transforming media sentiment tracking to align with key strategies
- Approaching key stakeholders with an integrated approach and clear action plan
- Using stakeholder insights to think more broadly than media
Anna Salter
SVP Data & Insights
Anna leads Onclusive’s global Data & Insights function, driving the AMEC award-winning insights strategy across earned and social media. She has experience of reputation, campaign and crisis tracking for corporate, consumer and public sector clients. Anna has made data work for clients throughout her career, whether earned and social measurement for PR, audience data for advertisers or consumer insights for marketing. Anna is an AMEC Board Member and has spoken extensively about the role of LLMs in shaping reputation and consumer decisions.
Amy Tiernan
Head of Strategic Communications, KPMG
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