November 17, 2021

Instilling a measurement mindset with KPMG


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A webinar series: Part 1

To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.


Instilling a measurement mindset with KPMG

During this 30 minute webinar Amy Tiernan, Head of Strategic Communications at KPMG will explore:

  • Transforming media sentiment tracking to align with key strategies
  • Approaching key stakeholders with an integrated approach and clear action plan
  • Using stakeholder insights to think more broadly than media
Anna Salter, UK Head of Consultancy

Anna Salter

UK Head of Consultancy, Onclusive

Amy Tiernan

Head of Strategic Communications, KPMG

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