A webinar series: Part 2
To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.
Instilling a measurement mindset with NatWest
During this 30 minute webinar Peter Psaila, Senior research Manager at NatWest will explore:
- Setting up a corporate reputation research capability across multiple stakeholder groups
- Bringing together multiple data sources of tradition insight with social and mainstream media monitoring
- The value of research and insights for a more targeted and effective communication strategy
Anna Salter
UK Head of Consultancy, Onclusive
Peter Psaila
Senior research Manager, NatWest