Industry Scan Report: Hotels




Our recent social listening report hones-in-on the Hospitality industry

The hospitality industry is facing labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during times of economic uncertainty, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends.


Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges. 


We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.


Our social listening analysis examines eight global hotel companies and brands:  

  • Marriott International
  • Hyatt Hotels Corporation
  • Accor Group
  • Hilton Worldwide
  • Jin Jiang International
  • InterContinental Hotels Group (IHG)
  • Meliá Hotels
  • Pan Pacific Hotels


We also include a page dedicated to the industry disruptor, Airbnb.


Discover issues that are shaping the future of these brands and the hotel industry through social listening: 

  • Brand mentions over 12 months with analysis of key peaks in chatter 
  • Key issues being talked about within the hotel industry  
  • The insights behind key topics consumers are discussing
  • Conversations that are shaping the future of industry disruptor Airbnb
  • Top top 15 influential sources talking about the hospitality sector


Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.

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