Campaign Optimisation – PR Analytics
The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs). It’s now become clear that these metrics alone no longer fully support campaign optimisation.
Today, PR experts need access to data-driven insights to assess campaign effectiveness. In this episode of Onclusive clips, we discuss how difficult is it for Comms teams to stay ahead of trends. We also highlight the PR metrics that will give you the best insight and competitive edge.
Discover the impact of PR measurement on future decision-making and campaign optimisation according to our Head of Insights, North America.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!