Episode 2: Building Long Term Corporate Brand Value
In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution.
In this episode:
- We examine the key changes in communication channels that has made building brand awareness harder.
- We discuss ways marketing and comms professionals can protect a brand, increase brand value, and build customer advocacy for a brand.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!
“As consumers, we’ve got so little mind space, that we have to compete so hard to get that little bit of consumer attention!”