A webinar series: Part 1
To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.
Instilling a measurement mindset with KPMG
During this 30 minute webinar Amy Tiernan, Head of Strategic Communications at KPMG will explore:
- Transforming media sentiment tracking to align with key strategies
- Approaching key stakeholders with an integrated approach and clear action plan
- Using stakeholder insights to think more broadly than media
Anna Salter
UK Head of Consultancy, Onclusive
Amy Tiernan
Head of Strategic Communications, KPMG