Industry Scan Report: Hotels




Our recent social listening report hones-in-on the Hospitality industry


The hospitality industry is facing labour shortages, sustainability challenges, all while feeling the effects of the cost of living crisis. With that, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends if they want to thrive during times of economic uncertainty.


Inside the Hotels Industry Scan report, we analyse the social media conversations surrounding leading hotel brands and the wider industry to give valuable insights into how the sector is evolving and having to rise to new challenges.


We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.


Our social listening analysis examines eight, global hotel companies and brands:

  • Marriott International
  • Hyatt Hotels Corporation
  • Accor Group
  • Hilton Worldwide
  • Jin Jiang International
  • InterContinental Hotels Group (IHG)
  • Meliá Hotels
  • Pan Pacific Hotels


We also include a page dedicated to the industry disruptor, Airbnb.


Discover issues that are shaping the future of these brands and the hotel industry through social listening:

  • Brand mentions over 12 months with analysis of key peaks in chatter
  • Key issues being talked about within the hotel industry
  • The insights behind key topics consumers are discussing
  • Conversations that are shaping the future of industry disruptor, Airbnb
  • Top top 15 influential sources talking about the hospitality sector


Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.


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