Are you struggling to quantify your PR and Communications efforts? Unsure how to prove your communications’ ROI? This comprehensive toolkit empowers you to transform intangible results into concrete metrics, refine your strategies, and navigate the complex world of PR and communications measurement with confidence.
Why This Toolkit Matters
- Prove Your Value: Transform intangible PR efforts into concrete, CFO-friendly metrics
- Perfect Your Messaging: Align your communications perfectly with stakeholder expectations
- Gain Competitive Edge: Utilise strategic foresight and trend analysis
- Optimize Campaigns: Fine-tune your efforts for peak performance and impact
- Enhance Crisis Management: Leverage data-driven insights for better crisis response
- Build and Protect Brand Reputation: Get the real-time insights you need to shape and protect your brand’s perception
Access Your Toolkit Resources:
Insightful Whitepapers & Guides
Reputation ROI: Six Steps to Proving the Impact of PR & Marketing
- Discover how to prove and amplify your PR impact with data-driven insights
- Master powerful measurement strategies
- Harness the latest in social listening technology
Your Guide to Proving Communications Value with Robust Measurement & Analysis
- Master the art of robust analysis
- Optimise stakeholder engagement
- Refine your communications approach for maximum impact
Competitive Environmental Intelligence: Winning the Media & Marketing Race
- Gain a competitive edge in sustainability communications
- Prove your impact through effective measurement
- Leverage data-driven insights for environmental messaging
Future-Proof Your Strategy: 5 Horizon Scanning Tactics to Outshine Your Competition
- Stay ahead of industry trends
- Position your brand at the forefront of your field
- Use measurement strategies to anticipate and shape future narratives
PR & Communications Measurement and Evaluation Checklist
- A comprehensive 10-step list to help you perfect your measurement strategy
- Includes practical tips for linking PR activities to business outcomes
- Quick and digestible resource for PR professionals looking to demonstrate value and drive strategic decision-making
Real-World, Award Winning Success:
TELUS: Creating an Integrated, Award-Winning Measurement Ecosystem
KPMG: Using Data-Driven Insights to Support Strategic & Commercial Objectives
BT Group: Leveraging AI-Assisted Insights for 360-Degree Stakeholder Sentiment Analysis
European Court of Auditors (ECA): Analyzing Complex, Multi-Stakeholder Communications at Scale
“We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive reputation.”
Director of Communications, TELUS
“Our old approach was siloed & pocketed, with each team owning different data. We couldn’t tell a coherent story to inform overall reputation strategy. We wanted to bring everything together into one tracker and worked closely with Onclusive on that ambition . . . We needed to drill down into each external stakeholder group. We wanted to demonstrate to the leadership how we were tracking against the firm’s strategic objectives: the themes they want to proactively push out into the market.”
Head of Strategic Communications, KPMG
Take the Next Step
Ready to revolutionise your PR and communications measurement?
Onclusive is Europe’s leading provider of media monitoring and measurement services. We create bespoke monitoring and measurement solutions that are shaped to your communication activities and objectives. To find out how to get started on your measurement journey with Onclusive, speak to an expert today.