Exploring the evolution of earned media pre- and during the COVID-19 crisis
In the world of media, the COVID-19 crisis revealed an incredible paradox: whilst for the first time in history digital information reached record audiences on all continents, at the same time advertising investments have been hard hit as marketing budgets face increased pressure and scrutiny.
In this report, we aim to highlight how earned media has changed across 8 trends and what this means for Communications and PR professionals.
Onclusive offers you a better understanding of the reality of the changes affecting the media world. Even long before the COVID-19 crisis, the media industry was facing major structural challenges and new perspectives. The consequences of the pandemic have somewhat accelerated the emerging trends observed over the past several years.