Your 2026 strategy starts here

2026 PR & Marketing Strategy Hub

This hub brings together the Outlook Report, Planning Calendar, and expert guidance for PR and Marketing teams need to plan with confidence. Whether you're finalizing your approach or identifying key moments for the year, everything you need is in one place.

Who This PR & Marketing Strategy Hub Is For

PR and communications leaders developing annual strategies and setting departmental priorities

Agencies supporting multiple clients with strategic recommendations

Marketing and brand teams planning campaigns, content calendars and performance measurement

Media and social teams evaluating analytics capabilities and measurement approaches

Your Complete 2026 Planning Toolkit

The Trends: What’s Shaping 2026

Understand the shifts that matter. This report draws on insights from hundreds of global professionals and industry leaders to show you what's changing in PR and marketing this year – from AI integration in workflows to evolving media relations tactics, audience expectations and measurement priorities.

Read the Outlook Report

The Timeline: When to Act on It

This calendar maps out awareness days, seasonal milestones, industry events and cultural moments that provide strategic opportunities for campaigns and media outreach throughout 2026. Use it to build campaigns around moments when audience attention is naturally higher and media interest is established.

Get the 2026 Planning Calendar

Strategic Insights for PR & Marketing Strategy

PR Trends 2026: Expert Predictions and Insights Shaping the Future of Communications

Key trends in PR for 2026 including AI integration, media relations evolution, crisis communication approaches and earned media measurement.

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Marketing Trends 2026: What Professionals Say About the Year Ahead

Marketing priorities for 2026 covering content strategy shifts, channel effectiveness, performance measurement and budget allocation patterns

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Awareness Days for PR & Marketing 2026

Comprehensive list of awareness days, observances and recurring events relevant to communications and marketing planning in 2026.

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Best Media Monitoring Tools for 2026

Comparative analysis of leading media monitoring platforms. Evaluates coverage breadth, analytics capabilities, alert functionality and pricing to help teams select the right monitoring solution.

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Social Media Monitoring: Complete Guide

Detailed guide to monitoring conversations and brand mentions across social platforms.

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Top 10 Social Listening Tools in 2026

Comparison of social listening platforms including Brandwatch, Sprout Social, Talkwalker and others, evaluating functionality, platform coverage, analytics depth and AI capabilities.

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Mobile Iron

Communications Manager,

“The Onclusive Forward Planner has completely changed how we do planning and helped us create a more effective, streamlined process with greater visibility and involvement across our entire team. The Onclusive team were incredibly helpful at every stage in helping us to set up the Forward Planner to make it work effectively for our planning process and ensure we continue to get the best out of it.”

Tesco

Corporate Communications Manager,

“We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive reputation.”

TELUS

Director of Communications,

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See How Onclusive Can Support Your PR & Marketing Strategy in 2026

We provide the media monitoring, reputation insights and strategic guidance you need to prove and improve the value of your work. Connect with our team to discuss your 2026 priorities.

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FAQs: Building PR & Marketing Strategy for 2026