Brands

Anna Salter

SVP Data & Insights

Anna leads Onclusive’s global Data & Insights function, driving the AMEC award-winning insights strategy across earned and social media. She has experience of reputation, campaign and crisis tracking for corporate, consumer and public sector clients. Anna has made data work for clients throughout her career, whether earned and social measurement for PR, audience data for advertisers or consumer insights for marketing. Anna is an AMEC Board Member and has spoken extensively about the role of LLMs in shaping reputation and consumer decisions.

Scott James

Head of Reputation Strategy and Planning, Lloyds Banking Group