PR agencies
Team
Onclusive
Team
Onclusive
August 30, 2023 11:00 am
Elevating Non-Profit Impact: Advanced Communications and Social Listening Strategies Masterclass
Stephanie Fisher
Social Media Managing Director for Save The Children
Louisa Spofford
Communications Administrator for Save The Children
Team
Onclusive
Get Ahead of a PR Crisis: 7 Social Listening Best Practices
Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come. A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.
With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.
Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to:
#1: Identify & Monitor Potential Sources & Stakeholders, including Organizational Leaders
#2: Monitor & Benchmark beyond Your Sector
#3: Define KPIs & Set Customized Monitoring Alerts
#4: Determine the types of Deliverables, their KPIs, & their Frequencies
#5: Evaluate the Severity of Your Brand “Crisis”
#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search
#7: Analyze Data & Share Information
You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations.
Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis.
Team
Onclusive
Team
Onclusive
Social Media the PR Way: Enhance Your Strategy with Social Listening
55% of companies believe social media makes it easier to rebuild a brand after a crisis. Watch our webinar to learn how to boost your comms strategy with social media listening!
Jeff Lutz
VP, Corporate Communications and Content at Hart Inc
Durga Kudumula
Manager, Demand Generation at Digimind (an Onclusive Company)