Hard Numbers, a performance-driven B2B tech PR agency specializing in delivering measurable results for technology clients, was facing a common challenge. Their team was spending countless hours manually researching and tracking media opportunities for clients across fintech, automotive and enterprise technology sectors. They needed a way to streamline their operations while maintaining their commitment to data-driven PR excellence.
Today, they’re achieving unprecedented success with a strategic approach that has transformed not only their internal operations but also their client relationships and campaign results.
“It’s like having an additional team member who never sleeps.”
Darryl Sparey, Managing Director, Hard Numbers
The Results Speak for Themselves:
✓ 50% reduction in manual research time
✓ 135+ media opportunities generated
✓ 50%+ pitch conversion rate
✓ Coverage secured in 100+ media outlets
✓ Featured in: The Telegraph | Forbes | Mail Online | Computer Weekly | Times Radio | City AM
The Game-Changing Strategy
Hard Numbers’ media team relies on four strategic pillars for success, all of which are largely supported by AP Planner.
1. New Business Pitches
Hard Numbers improves client pitch success by:
- Incorporating forward planning in every pitch meeting
- Using data-driven insights to differentiate themselves from competitors
2. Weekly Newsjacking Meetings
The team enhanced their real-time response capabilities through:
- Structured weekly planning meetings centered around the platform
- Aligning client updates with industry or news opportunities
3. Awards Program Management
Hard Numbers uses AP Planner to help clients achieve award nomination KPIs by:
- Identifying relevant industry awards
- Tracking award submission deadlines
4. Campaign Timing Optimization
The team optimized campaign impact through:
- Strategic timing analysis to maximize media attention
- Coordinating multi-channel campaigns for maximum effect
“When you can show a client exactly what opportunities are coming up in the next quarter, and exactly how you plan to capitalize on them – that’s when you become indispensable.”
Discover Hard Numbers’ complete blueprint for PR success, including:
- Their exact implementation strategy
- How they revolutionized client reporting
- Their approach to maximizing media opportunities
- Real examples of successful campaigns
This success story offers a practical roadmap for PR teams looking to work smarter, achieve better results, and maximize their media impact.
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