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Energy intelligence report 2026

Energy Industry Trends 2026

A Media & Social Media Intelligence Report

Who's dominating energy media & social conversations, and who's falling behind?

Discover how Centrica, Shell, ExxonMobil, and 7 other global energy leaders are navigating the Iran conflict, the AI demand shock, the energy transition, and rising consumer pressure.

Get exclusive insights from 16.6M+ social and media conversations. Discover which companies dominate online discussions, how CEOs shape industry narratives, and why LNG, BESS, and nuclear SMRs are reshaping energy visibility. Download the full report to see the rankings, challenges, and strategies you need to know.

Key insights

7.76M

social mentions for Shell - the most mentioned energy company on social media over 12 months, with simultaneous narratives across LNG, renewables retreat, and fuel price spikes.

$166
bbl

the highest crude oil price on record, reached by Dubai crude on March 19, 2026, triggered a simultaneous explosion of content across financial media, X/Twitter, TikTok, and LinkedIn.

54.7%

of energy tech earned media on LinkedIn is positive sentiment - the highest of any category - with virtually no price or safety friction. Third-party authors frame it exclusively around innovation and project milestones.

9/10

growth trajectory for Nuclear SMR developers and retail energy challengers - new entrants winning the narrative in categories incumbents did not create and cannot easily enter with credibility.

35%

of all Iran conflict media coverage focused on energy commodities and markets from February 27 to March 31, 2026 - not a side story, but a constitutive dimension of how the war is narrated, present every single day.

44.1%

of consumer social media conversations about energy products focused on gas supply - massively amplified by Iranian strikes on QatarEnergy's Ras Laffan facilities, the world's largest LNG export hub.

0%

LLM visibility for PDVSA - the second most mentioned company on social media (1.34M mentions over 12 months) - revealing a growing gap between earned media volume and AI search presence that traditional monitoring cannot detect.

22.4%

of mainstream media energy coverage now focuses on financial results combined with stock market and shareholder payouts - more than one in five articles about the sector.

Primary research report: Energy industry scan

What you'll discover:

What-Youll-Discover-Energy-Industry-1.png

Share of voice rankings across 10 leading global energy companies, with social media, mainstream media, and LLM visibility (GPT-5, Perplexity) compared side by side

LinkedIn strategy analysis: what energy brands publish vs. what industry professionals discuss - including top earned media rankings, segment-level sentiment, and the 4 400+ posts from 86 companies analyzed

Top 10 challenges facing the industry in 2026 - from Trump's deregulation and the Iran-Hormuz crisis to AI in operations, M&A consolidation, Russia's LNG role, and critical minerals

Hashtag performance by company and engagement drivers, including brand, geopolitics, energy transition, and sports sponsorship typologies

Consumer conversation trends: gas supply, oil products, fuel prices, EVs, supply reliability, climate accountability, and rising energy bills

New entrants and disruptors: Nuclear SMR, green hydrogen, retail challengers, EV charging, battery storage - who's winning the narrative and who's invisible

CEO visibility rankings: the 10 most influential energy CEOs, the 10 most addressed topics in media, and the Iran conflict's effect on every ranking

Energy transition focus: sustainability vs. profitability, BESS deployment, renewables investment matrix by company, and the fossil-to-renewables backtracking story

Electrification and AI demand shock: hyperscaler electricity appetite, nuclear as clean power, anti-nuclear sentiment, and grid capacity as the real bottleneck

Most visible articles in mainstream media for each company, with reach scores and the event-driven spikes that explain every coverage surge

What industry leaders say about Onclusive

“Onclusive provides much needed answers to the question, ‘how are we doing with media?’ With Onclusive, our global teams are able to quickly and effectively gain historical and predictive insights from our international media coverage and apply that knowledge to the continual improvement of our communications and brand strategy.”

Communications Manager,
MobileIron

“The transition to Onclusive’s 360 platform has been fast and flawless. Its onboarding is first class. The 360 platform is intuitive and easy to use – so much so we were able to set up much of what we needed before our training.”

Senior Communications Planning and Insight Manager,
The Academy of Medical Sciences

Ready for custom analysis?

Want to understand how your energy company performs against competitors? Our team can create a customized analysis framework for your specific needs.

What we can track