PR Comms strategy

Greenwashing discussion graphic

Building brand reputation in an era of greenwashing backlash

Environmental sustainability has become a central part of corporate planning, comms strategy, and the media landscape. Brands are under growing pressure to publicly communicate the environmental impact they’re making on the planet and people. But as our recent data analysis shows, public and media discussion and scrutiny of this topic is increasing every year, leaving PR and comms pros nervous about how to communicate their environmental sustainability goals and initiatives.

 

So, a key question that executives and their comms teams are asking is: how do we talk about our environmental plans and initiatives while avoiding greenwashing backlash?

 

If you’re a comms professional, this whitepaper is for you. Inside you’ll discover:

  • How discussions of greenwashing are evolving – with our latest media analysis.
  • The changing landscape of corporate environmental sustainability and how that’s impacted your roles as comms pros.
  • Best practices to help you successfully communicate your brand’s environmental sustainability and build a strong reputation in an era of increased greenwashing scrutiny.

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COP27 Media Insights Report

 

The outcomes of COP27 have strongly reinforced the need for businesses to play their part in creating a Net Zero world. As Environmental, Social and Governance (ESG) becomes a core business priority, sustainability has become a hot topic for comms leaders who are responsible for communicating their brands’ goals and progress.

 

Download the COP27 media evaluation report and discover: 

  • A media breakdown revealing leading themes, top media sources and notable coverage
  • Daily trends relating to mainstream media sources
  • Coverage surrounding top speakers, Partners, and attendees
  • Social media engagement across Twitter, LinkedIn, Facebook and Instagram including top posts, most shares, and topics that drove highest engagement levels

 

With sustainability performance linked directly to brand reputation and financial growth, it’s likely to sit at the centre of business and comms strategy for years to come. Over the course of the event, our Insights team analysed the mainstream and social media coverage to understand which topics and issues mattered the most and what key themes resonated across the media, to help inform your comms planning and ESG strategy for 2023.

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