social listening

A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined CEOs in the food and beverage industry.

We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.

Featured CEOs and Brands:

• Alexandre Ricard: Pernod Ricard
• Antoine de Saint-Affrique: Danone
• Debra Crew: Diageo
• Dirk Van de Put: Mondelez International
• Donnie King: Tyson Foods
• George G. Weston: Associated British Foods
• Hugh McGuire: Glanbia
• James Quincey: The Coca-Cola Company
• Matteo Fantacchiotti: Campari
• Rafael Pamias: Grupo Bimbo
• Ramon Laguarta: PepsiCo
• Ulf Mark Schneider: Nestlé

By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.

Inside the Report:

• Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
• Leading Topics: What’s driving news coverage of CEOs and their brands.
• Controversial Issues: What contentious topics are sparking online activism.
• Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?

Complete the form below to access the report on Food & Beverages CEOs and their brand in the media: