social listening
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CEOs and their Brands in the Media: Food & Beverage Industry
A company’s reputation is often influenced by its CEO’s public persona. From crisis management to brand advocacy, CEOs are at the forefront, driving the narratives that define their companies. This quarter, we examined CEOs in the food and beverage industry.
We analyze mainstream news and social media conversations surrounding the top executives of the industry’s biggest players in the second quarter of 2024, consequently covering data from 1 April to 28 June.
Featured CEOs and Brands:
- Alexandre Ricard: Pernod Ricard
- Antoine de Saint-Affrique: Danone
- Debra Crew: Diageo
- Dirk Van de Put: Mondelez International
- Donnie King: Tyson Foods
- George G. Weston: Associated British Foods
- Hugh McGuire: Glanbia
- James Quincey: The Coca-Cola Company
- Matteo Fantacchiotti: Campari
- Rafael Pamias: Grupo Bimbo
- Ramon Laguarta: PepsiCo
- Ulf Mark Schneider: Nestlé
By analyzing social and mainstream media data about each CEO and their brand, we uncover the key topics driving the news and consumer agendas and CEOs’ pivotal role in steering brand reputation.
Inside the Report:
- Media Dominance: Which CEOs are making the most significant impact in mainstream and social media.
- Leading Topics: What’s driving news coverage of CEOs and their brands.
- Controversial Issues: What contentious topics are sparking online activism.
- Media vs. Social Media: Understand the differences in coverage between mainstream news and social media platforms. Who’s dominating where and why?
Complete the form below to access the report on Food & Beverages CEOs and their brand in the media:
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Social Media the PR Way – Enhance Your Strategy with Social Listening
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.
Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.
What can social media do for you in PR?
- Show how global events are impacting your audience (and changing the opinions of that audience),
- Gives you valuable channels to share content through,
- Identify journalists and media contacts to approach with press releases,
- Predict an oncoming PR crisis by listening to how people are talking about your brand,
- Provide insights about a brand’s different audiences and drivers of sentiment.
Ultimately, social media helps you improve the impact of your PR and communications activity.
Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.
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