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Building brand reputation in an era of greenwashing backlash

Environmental sustainability has become a central part of corporate planning, comms strategy, and the media landscape. Brands are under growing pressure to publicly communicate the environmental impact they’re making on the planet and people. But as our recent data analysis shows, public and media discussion and scrutiny of this topic is increasing every year, leaving PR and comms pros nervous about how to communicate their environmental sustainability goals and initiatives.

 

So, a key question that executives and their comms teams are asking is: how do we talk about our environmental plans and initiatives while avoiding greenwashing backlash?

 

If you’re a comms professional, this whitepaper is for you. Inside you’ll discover:

  • How discussions of greenwashing are evolving – with our latest media analysis.
  • The changing landscape of corporate environmental sustainability and how that’s impacted your roles as comms pros.
  • Best practices to help you successfully communicate your brand’s environmental sustainability and build a strong reputation in an era of increased greenwashing scrutiny.

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20 Social Listening Strategies for Crisis Management

Download the guide to learn:
  • How to differentiate between bad buzz and a crisis
  • Six major factors that provoke or amplify a brand crisis
  • A step-by-step guide for creating and developing a crisis management strategy
  • Four crisis management case studies

 

This guide outlines how you can use social media listening to detect early warning signs of a potential crisis, understand the impact of a PR crisis, and take necessary and purposeful actions to protect and mend your brand’s reputation.

 

Download the e-book to discover key metrics to monitor, a step-by-step guide on formulating fitting crisis responses in real time, and more.

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Building the Perfect Pitch and Nurturing Media Relationships

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.

 

Download this report to learn the art and science of building the perfect media pitch:

  • Get To Know Impactful Journalists & Create a Targeted List
  • Build Your Pitch and Execute Your Campaign
  • Measure Success and Optimise Your Strategy
  • Nurture Relationships to Get More Media Placements

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