November 24, 2021

Instilling a measurement mindset with NatWest


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A webinar series: Part 2

To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.


Instilling a measurement mindset with NatWest

During this 30 minute webinar Peter Psaila, Senior research Manager at NatWest will explore:

  • Setting up a corporate reputation research capability across multiple stakeholder groups
  • Bringing together multiple data sources of tradition insight with social and mainstream media monitoring
  • The value of research and insights for a more targeted and effective communication strategy
Anna Salter, UK Head of Consultancy

Anna Salter

UK Head of Consultancy, Onclusive

Peter Psaila

Senior research Manager, NatWest

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