November 24, 2021

Instilling a measurement mindset with NatWest

Posted:

Watch Now
Man Using Ipad

A webinar series: Part 2

To celebrate AMEC Measurement Month we’re joined by communications experts from leading brands, KPMG and NatWest in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insight to drive and optimise their communications strategies.

 

Instilling a measurement mindset with NatWest

During this 30 minute webinar Peter Psaila, Senior research Manager at NatWest will explore:

  • Setting up a corporate reputation research capability across multiple stakeholder groups
  • Bringing together multiple data sources of tradition insight with social and mainstream media monitoring
  • The value of research and insights for a more targeted and effective communication strategy
Anna Salter, UK Head of Consultancy

Anna Salter

UK Head of Consultancy

Peter Psaila

Senior research Manager, NatWest

Complete the form to watch the webinar