November 7, 2023

Webinar Series: Proving Communications Value with Robust Measurement and Analysis

In our three-part webinar series, Proving Communications Value with Robust Measurement and Analysis we’ll take you on a complete measurement journey.

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In recognition of AMEC Measurement Month, we hosted an exclusive three-part webinar series dedicated to taking you on a complete communications measurement journey. Catch up here!

Proving and improving your worth as communications professionals is a constant demand that can feel like a huge and complicated undertaking. Where media measurement used to be more about outputs, today it’s focused on measurable outcomes and KPIs.

To effectively measure and evaluate the impact of your communications and optimise future strategy, you must have a comprehensive framework in place to monitor and analyse your brand’s and your competitors’ earned and owned media, reputation, as well as keeping abreast of the emerging themes and topics dominating your industry.

But it doesn’t have to be a headache! We’re here to keep it simple.

  • Get off to a strong start on your media measurement journey with robust and agile frameworks
  • Understand how data driven insights can drive stakeholder engagement and effective comms strategy
  • Understand the impact of your comms strategy, campaigns, and activities with social media listening analysis

 

Part one – First Steps on Your Measurement Journey – Getting Started. Guest Speaker: Denise Fraser, Head of Communications, Seafish

Part two – Using Data-Driven Insights to Drive Stakeholder Engagement & Comms Strategy

Part three – Measuring the Impact of Your Communications with Social Listening Analysis with Guest Speaker : Madhu Kalra, Regional Head of Communications & Engagement, Asia, Save the Children

Complete the form at the bottom of this page to access all three on- demand webinars!

Your Hosts and Speakers:

Anna Salter, UK Head of Consultancy

Anna Salter

UK Head of Consultancy, Onclusive

Portrait of Philip Lynch

Phillip Lynch

Senior Vice President, Insights & Consulting

Denise Fraser

Head of Communications, Seafish

Madhu Kalra

Regional Head of Communications & Engagement, Asia, Save the Children

Access on demand here!