Whitepapers

Pharmaceutical Industry Scan: Media Analysis & Event Calendar

This report is packed with data-driven media insights from the last 12 months, surrounding 8 leading pharmaceutical brands and the wider industry. This essential resource will give you the market intelligence you need to adapt and craft winning PR and marketing strategies as you prepare for 2025.

Our comprehensive pharma report includes:

  • Social media trends and topics dominating the industry and specific brands
  • Mainstream news coverage analysis
  • A focused analysis on the GLP-1 weight loss medication revolution
  • List of key journalists in the pharmaceutical sector
  • Calendar of upcoming industry events you need to know about

Why this report is essential:

  • Understand public perceptions and media narratives
  • Identify influential journalists for your PR outreach
  • Plan your strategy around major industry events
  • Discover emerging trends and conversations around GLP-1 weight loss medications

Key Insights:

  • Discover why Pfizer, Merck & Co., and AstraZeneca are the three most mentioned pharma brands across social and mainstream media.
  • The COVID-19 aftermath still dominates social media conversations, with treatments and vaccines being the 1st and 3rd most discussed topics.
  • GLP-1 weight loss medications are the 2nd most discussed topic on social media, with 6 out of the 15 most-mentioned drugs related to this category.

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Unlock the Power of PR & Communications Measurement: Your Complete Toolkit

Are you struggling to quantify your PR and Communications efforts? Unsure how to prove your communications’ ROI? This comprehensive toolkit empowers you to transform intangible results into concrete metrics, refine your strategies, and navigate the complex world of PR and communications measurement with confidence.

Why This Toolkit Matters

  • Prove Your Value: Transform intangible PR efforts into concrete, CFO-friendly metrics 
  • Perfect Your Messaging: Align your communications perfectly with stakeholder expectations 
  • Gain Competitive Edge: Utilise strategic foresight and trend analysis 
  • Optimize Campaigns: Fine-tune your efforts for peak performance and impact 
  • Enhance Crisis Management: Leverage data-driven insights for better crisis response 
  • Build and Protect Brand Reputation: Get the real-time insights you need to shape and protect your brand’s perception

Access Your Toolkit Resources:

Insightful Whitepapers & Guides

Reputation ROI: Six Steps to Proving the Impact of PR & Marketing

  • Discover how to prove and amplify your PR impact with data-driven insights
  • Master powerful measurement strategies
  • Harness the latest in social listening technology

Your Guide to Proving Communications Value with Robust Measurement & Analysis

  • Master the art of robust analysis
  • Optimise stakeholder engagement
  • Refine your communications approach for maximum impact

Competitive Environmental Intelligence: Winning the Media & Marketing Race

  • Gain a competitive edge in sustainability communications
  • Prove your impact through effective measurement
  • Leverage data-driven insights for environmental messaging

Future-Proof Your Strategy: 5 Horizon Scanning Tactics to Outshine Your Competition

  • Stay ahead of industry trends
  • Position your brand at the forefront of your field
  • Use measurement strategies to anticipate and shape future narratives

PR & Communications Measurement and Evaluation Checklist

  • A comprehensive 10-step list to help you perfect your measurement strategy
  • Includes practical tips for linking PR activities to business outcomes
  • Quick and digestible resource for PR professionals looking to demonstrate value and drive strategic decision-making

 

Real-World, Award Winning Success:

TELUS: Creating an Integrated, Award-Winning Measurement Ecosystem


KPMG: Using Data-Driven Insights to Support Strategic & Commercial Objectives


BT Group: Leveraging AI-Assisted Insights for 360-Degree Stakeholder Sentiment Analysis


European Court of Auditors (ECA): Analyzing Complex, Multi-Stakeholder Communications at Scale

“We have created an actionable measurement ecosystem. Previously, we focused on outputs which didn’t account for industry complexity or communications objectives. By linking activities with stakeholder comments, we can incorporate Public Affairs engagements, demonstrate the meaningful impact of communications, and provide evidence to our executives on how business decisions drive reputation.”

Director of Communications, TELUS

 

“Our old approach was siloed & pocketed, with each team owning different data. We couldn’t tell a coherent story to inform overall reputation strategy. We wanted to bring everything together into one tracker and worked closely with Onclusive on that ambition . . . We needed to drill down into each external stakeholder group. We wanted to demonstrate to the leadership how we were tracking against the firm’s strategic objectives: the themes they want to proactively push out into the market.”

Head of Strategic Communications, KPMG

Take the Next Step

Ready to revolutionise your PR and communications measurement?

Onclusive is Europe’s leading provider of media monitoring and measurement services. We create bespoke monitoring and measurement solutions that are shaped to your communication activities and objectives. To find out how to get started on your measurement journey with Onclusive, speak to an expert today.

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Reputation ROI – Proving the Impact of PR and Marketing in Six Steps

Master Brand Reputation Management with Proven Strategies

Today, effective brand reputation management is crucial for sustaining trust and driving business success. Our latest whitepaper, Reputation ROI: Six Steps to Proving the Impact of PR and Marketing offers a comprehensive, step-by-step guide to measuring brand perception, evaluating your strategies, and proving the impact of your PR and marketing efforts.


Why Focus on Brand Reputation Management?

A strong brand reputation is the foundation of trust with your customers, stakeholders, and the market at large. Research shows that 63% of consumers prefer to buy from brands they trust, even if they have to pay more. This whitepaper equips you with the tools to build, manage, and protect this invaluable asset.


Discover the Six-Step Process to Proving the Impact of PR and Marketing

Our whitepaper guides you through a proven six-step process designed to enhance your brand reputation management and measurement efforts:

Step 1: Understand Your Stakeholder Ecosystem: Identify and map the key stakeholders who influence your brand’s reputation.

 

Step 2: Establish a Measurement Framework: Set up a structured approach to track and evaluate your PR and marketing activities.

 

Step 3: Integrate Metrics that Matter: Focus on the critical metrics that directly impact your brand perception and overall reputation.

 

Step 4: Evaluate Campaign Effectiveness: Assess the impact of your campaigns with real-time data and social listening tools.

 

Step 5: Prove ROI with Data: Link your efforts to measurable business outcomes, demonstrating the value of your PR and marketing strategies.

 

Step 6: Communicate Results to Leadership: Present your findings in a way that aligns with broader business goals, ensuring continued support and investment.

 

You’ll also Learn More about:

  • How to Measure Brand Perception: Learn how to accurately gauge how your brand is viewed across various channels and among different stakeholders.
  • Brand Evaluation Process: Understand how to implement a comprehensive measurement framework for your PR and marketing strategies.
  • Proving ROI: Discover practical approaches to demonstrating the tangible impact of your brand reputation management efforts.


Case Studies and Success Stories

See how leading brands like TELUS and Meetic Europe have implemented these strategies to transform their brand perception and achieve measurable results.

Register to download our whitepaper today and take the first step towards a more comprehensive, data-driven approach to managing brand reputation and proving the impact of PR and marketing.

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Sportswear Industry Scan: Unveiling Consumer Trends & Media Coverage

Are you ready to gain a competitive edge in the fast-paced sportswear industry? Discover the latest insights and trends shaping the future of athletic apparel with our global Sportswear Industry Scan Report.

What’s Inside Our Media Monitoring Analysis:

Brand Analysis

Explore how top brands like Nike, Adidas, and New Balance are dominating the sportswear industry. Learn about:
What’s driven peaks in their media coverage over the last 12 months
Product innovations causing buzz
Strategic moves reshaping the market

Consumer Conversations

Dive into the latest sportswear discussions with our social listening analysis. From product preferences to brand positioning, understand what consumers are saying about their favorite athletic brands and how it’s shaping the industry.

Mainstream Media Coverage

Gain insights into how media is covering key sportswear topics such as:

  • Design trends
  • Brand partnerships
  • The continued rise of online retail

Future Trends

Stay ahead of the curve with predictions on emerging trends and market dynamics influencing the sportswear industry.

 

Why Download Our Sportswear Industry Report?

Data-Driven Insights

Backed by Onclusive’s media monitoring analysis of over 28 million pieces of content, this report provides depth and accuracy in sportswear industry insights.

Strategic Advantage

Leverage our social listening analysis and findings to refine your PR and marketing strategies, identify new opportunities, and outpace the competition in the sportswear market.

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Fashion industry media report

Fashion Industry Media Analysis

The fashion industry has witnessed seismic shifts over the last 12 months: 

  • Increased scrutiny on fast fashion brands due to their environmental impact.
  • Established high street brands facing fierce competition from online giants like Shein and Temu.
  • A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop.

Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report you’ll discover:

  • What’s driving fashion brand mentions over time: the stories driving key peaks.
  • Leading players dominating the share of voice on social media. 
  • Why sustainability and CSR initiatives are only a minor part of online conversations about the fashion industry, and what topics are really driving consumer interest.
  • How the growing second-hand clothing market is influencing global consumer behaviour.

Download the full fashion industry media analysis report today and get ahead of the trends!

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Industry Scan Report: Airlines 2024

Learn about consumer discussions shaping the future across social media and what topics are dominating mainstream news:

 

  • Consumer Opinions and Concerns: Gain a deeper understanding of what matters most to your audiences by listening to comments and discussions online.
  • Media Trends: Stay informed about the hot airline topics dominating mainstream media. Learn what journalists and influencers are focused on, from safety issues to sustainability initiatives.
  • Airline Media Contacts: Enhance your media outreach with our curated list of media contacts, including some lesser-known but influential journalists – helping you to get your stories in front of the right people.

Key Industry Dates: Use our calendar of upcoming industry events and news stories to align your communications plan and showcase your brand effectively. 

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Competitive Environmental Intelligence: Winning the Media & Marketing Race

 

Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.

 

Companies must now manoeuvre through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.

 

Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.

 

 

Inside this whitepaper we explore:

 

  • Key media intelligence data sets PR, communications, and marketing teams should track to gain a clear understanding of their competitive landscape in relation to environmental sustainability
  • How to gather these competitive intelligence complex data sets simply and effectively
  • A Competitive Environmental Intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.

 

Don’t miss this opportunity to get the tools you need to gain a deeper understanding of your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.

 

Download your free whitepaper today!

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