Whitepapers
20 Social Listening Strategies for Crisis Management
- How to differentiate between bad buzz and a crisis
- Six major factors that provoke or amplify a brand crisis
- A step-by-step guide for creating and developing a crisis management strategy
- Four crisis management case studies
This guide outlines how you can use social media listening to detect early warning signs of a potential crisis, understand the impact of a PR crisis, and take necessary and purposeful actions to protect and mend your brand’s reputation.
Download the e-book to discover key metrics to monitor, a step-by-step guide on formulating fitting crisis responses in real time, and more.
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Energy Sector In Focus: Upcoming Industry News & Events
The UK and Ireland Energy Sector continues to dominate the government’s agenda and the media’s headlines, adding pressure on comms teams to stay on top of the news and events that could impact your brand.
Keeping track of the government’s agenda and the media’s headlines can be a nightmare…but we’ve got your back!
We’ve identified over 85 news announcements, legislative developments and events happening over the next three months across the Energy Sector to share with you – all from our Forward Planning database.
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Energy In Focus: Corporate Communications and the Energy Sector
Energy sector organisations involved in the exploration, generation and supply of energy, fuel and power are rarely free from public scrutiny and frequently dominate headlines – now more than ever.
We’ve compiled snippets from our ‘Energy in Focus’ white paper to help you identify opportunities to further optimise your communications effectiveness during this defining era for the UK and Ireland energy sector.
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Energy Sector In Focus
It’s no secret that the UK & Ireland energy sector is facing intense levels of public and media scrutiny as 2022 shapes up to be a defining moment in energy history.
We’ve spoken with industry experts and energy sector customers, and conducted in-depth media analysis insights to help you deliver effective communications and robust reputation management in an era of generational change.
Download this whitepaper to:
- Learn how to best manage your brand reputation at a time when the energy sector is under scrutiny
- Learn how energy price increases, the Ukraine war and Net Zero targets can be successfully navigated in a comms world
- Discover how to optimise insights from media monitoring to help guide your communications strategy in such volatile times
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Women’s EURO 2022 – Media evaluation report
This report evaluates the mainstream and social media response to the competition. Discover what key topics had the highest profile and how coverage progressed throughout.
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Building the Perfect Pitch and Nurturing Media Relationships
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that? Knowing your audience (both the authors and their ultimate readers), being on point with your pitch and building long-term relationships with journalists on trust and respect.
Download this report to learn the art and science of building the perfect media pitch:
- Get To Know Impactful Journalists & Create a Targeted List
- Build Your Pitch and Execute Your Campaign
- Measure Success and Optimise Your Strategy
- Nurture Relationships to Get More Media Placements
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Developing your marketing and communications strategy?
We’ve used our Forward Planner platform to capture the most noteworthy events & announcements of the rest of the year. Use this planner to help guide your communications strategy, making sure you plan ahead for the key events of 2022.
For further information, and to arrange a demo, click here.
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Download the World Economic Forum Annual Meeting report
WEF Davos 2022 brought together around 3,000 investors, business leaders, political leaders, economists, celebrities and journalists to discuss global issues such as energy, the metaverse and the Ukraine conflict.
Our new WEF Annual Meeting media insights report provides an analysis of mainstream & social media trends and coverage during the global event. Our insights will help you communicate and manage your brand’s reputation for topics that are prevalent such as global warming, cybersecurity, trade & investment and healthcare.
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