Whitepapers
COP26 Media Evaluation Report
The COP26 summit is one of the largest global climate change debates in recent years. It is a hot topic for communications leaders who are increasingly charged with helping communicate and manage their brand’s reputation for sustainability. This report will provide an understanding into key themes that are resonating the most in the media and online, helping inform your communications plans and ESG strategy.
Download the COP26 media evaluation report, which includes key insights into the conference and uncovers:
- A media breakdown revealing leading themes, top media sources and notable coverage
- Daily trends relating to mainstream, social and search sources
- Coverage surrounding top spokespeople, principal partners, and CEOs
- Social media engagement including top tweets, most retweets, and hashtags that drove highest engagement levels
Key insights
- This week COP26 generated 22.7k news articles and 129k social media posts, with a combined potential audience of 4.1 billion people.
- Sky was the most prominent principle partner this week, being featured in 360 items. Jaguar was the second most prominent, with 168 items.
- Boris Johnson was the most prominent spokesperson this week, being quoted or mentioned in 8.54k items. The MP lobbying scandal continued to generate negative coverage for Mr Johnson, although many headlines did still focus on COP26 negotiations.
Team
Onclusive
Media Trends and Predictions 2021
The media world finds itself at a significant turning point – politically, economically, technologically and socially. What comes next? It’s never easy to predict, and especially so this year.
We have gathered the most valuable insights and opinions of our experts to reveal the 10 trends and forecasts of 2021. What does the future hold?
- Will media consumption habits acquired during the Covid-19 lockdown remain the same or will they change?
- Given the boom of social networks, how can companies build stronger relationships with their audience?
- How has consumers’ mentality changed with respect to the evaluation of brands and their advertising messages?
Our Media Trends and Predictions 2021 aim to support you in what is a relative uncertain future. It explores findings that can help you build richer connections with your audience, your consumers and your clients, to drive business growth through 2021 and beyond.
Team
Onclusive
The impact of COVID-19 on earned media
In the world of media, the COVID-19 crisis revealed an incredible paradox: whilst for the first time in history digital information reached record audiences on all continents, at the same time advertising investments have been hard hit as marketing budgets face increased pressure and scrutiny.
In this report, we aim to highlight how earned media has changed across 8 trends and what this means for Communications and PR professionals.
Onclusive offers you a better understanding of the reality of the changes affecting the media world. Even long before the COVID-19 crisis, the media industry was facing major structural challenges and new perspectives. The consequences of the pandemic have somewhat accelerated the emerging trends observed over the past several years.
Team
Onclusive
Dimension 2020 Report
Data is at the heart of addressable advertising. But with opportunity comes risk
As advertisers and agencies find new ways to reach consumers in an addressable world our latest report considers:
- How do you keep advertising on the right side of the line between relevance and an unwelcome pursuit?
- How can brands ensure they advertise in a privacy-safe way?
- How can data be valued across your business?
- Why is ‘in-housing’ a positive?
As consumers use more connected personal devices to organise, curate and discover media the opportunities to reach them through advertising explodes. We’ve created this report to examine where data can best be leveraged in the pursuit of delivering better advertising.
The power of data: delivering better advertising in an addressable world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in media planning and buying. Our findings present important considerations including:
- Relevance and instructiveness – keeping advertising on the right side of the line
- Bridging the gap between media planning and programmatic media buying
- Collect and using data responsibly, in a privacy-safe way
- Restoring consumer confidence in advertising
Team
Onclusive