Facing the challenge of proving PR impact in a highly regulated industry, this global financial technology leader needed to move beyond traditional vanity metrics to demonstrate real communications value.
Onclusive provided an integrated measurement framework centered on content quality rather than quantity. This data-driven analysis revealed which communications actually shifted brand perception, leading to a complete strategic transformation.
The Challenge: When Volume Doesn’t Equal Value
Despite winning in share of voice and coverage volume, this global fintech company’s communications weren’t delivering the desired brand perception impact. Existing PR measurement focused on quantity metrics—coverage counts, reach numbers, and media mentions—offering a fragmented view of actual effectiveness.
The communications team urgently needed quality-focused measurement to optimize strategy, manage industry issues, and standardize KPIs across their global organization. Without this, they couldn’t demonstrate measurable impact to executive leadership or identify which content actually helped audiences understand their value proposition.
The Solution: The Power of Voice™ Quality Framework
Onclusive created a comprehensive content quality measurement system that combines content relevance, publication authority, social media amplification, and sentiment relative to competitors in a single metric. This converted traditional PR measurement into actionable intelligence showing which communications actually shift brand perception.
“Power of Voice™ shows us which content is instrumental in actually shifting brand perception, which is key in our highly regulated industry. It also gives us actionable insights into which articles drove social engagement.”
Kelsey Audagnotti, Public Relations Manager, Experian
Measurable Results That Drive Strategic Success
The Power of Voice™ measurement approach became the company’s standard for strategic communications optimization, providing:
Strategic Benefits
- Complete transformation from volume-based to quality-focused PR strategy
- Highly effective crisis management during significant industry disruption
- Dramatic reduction in both volume and authority of negative coverage
- Standard monthly reporting metric for CEOs across global regions
“Power of Voice provides an unbiased, accurate and holistic view of our brand worldwide. It has become one of the standard metrics that we report on monthly to CEOs across our global regions.”
Kelsey Audagnotti, Public Relations Manager, Experian
Ready to move beyond vanity metrics to PR measurement that actually predicts success? Onclusive’s measurement experts transform traditional PR metrics into actionable intelligence:
- Track content quality vs. competitors with Power of Voice™
- Identify which communications actually shift brand perception
- Demonstrate measurable PR impact to executive leadership
Speak with our measurement experts today to learn how we can create a customized framework for your organization.
Access the complete Experian strategic measurement analysis here.
Download the Powering Global Communications with Power of Voice Case Study
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