Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice™, competitive intelligence measurement, and PR Attribution™ analytics.

Download this case study to learn how Onclusive helped Sophos to:

• Increase comprehensive earned media coverage by 21%
• Increase messaging inclusion by 45%
• Increase quarterly content-driven visitors by 32%