Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.
This puts communications and PR front and center as the stewards of corporate reputation. However, today there are many internal and external influencers that affect how companies and brands are perceived. These factors need to be constantly monitored and addressed to allow PR pros to get ahead of any reputation concerns and strategically shape their corporate image.
Download this whitepaper to learn about:
- What is PESTLE analysis, and why use it for PR
- The link between sustainability and corporate reputation
- How to apply the PESTLE Analysis to you PR strategy to strengthen your corporate reputation
- Using sentiment monitoring, social listening and tracking trends for PESTLE analysis