[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history. That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them:

  1. Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement
  2. Make it easier to engage with genetic testing as a way to inspire DNA travel
  3. Increase awareness for Airbnb Experiences and promote Homes as a way to connect with roots
  4. Drive website traffic and new customer engagement for both Airbnb and 23andMe

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