The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Industry experts, global brands, and AirPR will share how you can track, analyze, and use one-of-a-kind data to build a powerful communications operation and leave your competition in the dust.
In the conference session “Get to Aha!” marketing and communication expert and author Andy Cunningham will speak about how to create a company’s positioning and branding as the foundation for success.
Cunningham says, “Things have, as we know, changed dramatically in PR. To be successful in the the world of Growth PR is to identify the intersection of positioning and content marketing. There are two super important questions that you need to answer to succeed in business: Who are you and why do you matter? That’s the root of positioning and the goal that we’re all trying to achieve.”
Cunningham will share ideas on the yin and yang of a company’s identity: the rational side and the emotional side. Understanding both sides is paramount to branding and positioning success. She will also share a roadmap and template for create a successful brand, positioning and message architecture to dominate the competition.
Cunningham is the author of ‘Get to Aha! Discover Your Positioning DNA and Dominate Your Competition’ and has created a positioning methodology called Corporate DNA. This comes from the notion that you need to be authentic when marketing yourself. Therefore, the first step in marketing something is to try to understand who you are as a company at the core.
We’re in the final days, so don’t miss this opportunity to get cutting-edge insights from Cunningham and other communications and marketing leaders and pioneers, as well as network with senior communications, PR and marketing professionals.
Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. Andy came to Silicon Valley in 1983 to help Steve Jobs launch the Macintosh. Since then, Andy has launched a number of new categories including video games, personal computers, desktop publishing, digital imaging, SaaS, very light jets, and cleantech investing.
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