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Blogs  / September 14, 2021

Onclusive Launches Social Listening and Verified Media Database

by Dan Beltramo, CEO

I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform. In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process. Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.

We are making media insights more actionable than ever by analyzing the publication activity of millions of journalists, bloggers, and influencers across the globe and confirming which of these authors are full-time, active journalists with recent contributions to reputable publications. Our team individually verifies each of these author’s primary media outlet, title, email address, and phone number, ensuring the most current journalist profiles in the industry. 

Media pitch lists can be created with the click of a button and PR teams can communicate with journalists without leaving the Onclusive platform. Outreach can be completely personalized, email campaigns can be created and scheduled in advance, and follow-ups can be managed with our built-in PR workflows. Importantly, we ensure messages are sent to verified email addresses. 

These exciting advancements complement existing Onclusive solutions like Power of Voice™, NEO™ Messaging, and PR Attribution™ which is the only solution that connects individual media articles to specific consumer behavior and transactions.

Communications teams can now enjoy the full breadth of a unified media relations, monitoring and reporting platform without sacrificing the accuracy and sophistication of industry-leading data science and engineering.

Here’s what an early user of these new capabilities is saying:

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quote Allison Hoffman, Head of Communications at Wheel
“Onclusive’s media database has everything I need to build my pitch, all in one place. The interface is intuitive and delivers a fantastic user experience. If I were building my own PR software, it would look like Onclusive.”

Click here to learn more about the enhanced Onclusive platform and to request a free trial.

-Dan Beltramo, CEO, Onclusive