Media & Social intelligence from the world’s biggest stage
The 2026 World Cup is the most talked-about media moment of the year. The data tells a story that goes well beyond the scoreline.
19.5M +
Mentions Analyzed
48
Teams Tracked
1,248
Players Tracked
What you'll find inside
- Which narratives dominated the group stage, and which created brand risk
- How the geopolitics are reshaping the conversation in real-time
- Who’s winning the sponsorship game and which ambush brands are punching above their weight
- What player endorsement data tells us about earned visibility versus paid activation
- How misinformation is spreading around the tournament
- What to watch as the quarter-finals begin on July 9
Who this report is for
PR and comms teams, brand and marketing leads, and commercial and sponsorship teams who need to understand the media landscape around this tournament, and get ahead of what comes next.
About the data
16.6 million mentions analyzed across social and traditional media, in seven languages, from June 11 to July 6. Social intelligence powered by Onclusive Social. Mainstream media analysis powered by Onclusive Monitor. Misinformation analysis in partnership with Cyabra.
LIVE WEBINAR | JULY 9 @ 10AM EST
World Cup 2026: What Communicators Need to Know at Halftime
Join Onclusive and Cyabra live as we present the findings, bringing the data to life with expert analysis and actionable takeaways for PR, comms, brand and marketing teams.