5 Reasons Banks Are Switching to Onclusive for Media Monitoring and Social Listening

Banks are increasingly choosing Onclusive for media monitoring and social listening due to its AI-powered platform, which provides real-time insights, competitive intelligence, and robust reputation management capabilities. Let’s explore the key reasons why Onclusive is becoming the go-to solution for financial institutions, with clients joining us in APAC, the US, Latin America, the UK, France, Germany, Italy and Spain.

1. Comprehensive Media Coverage

Onclusive offers extensive media coverage , monitoring over 28 million articles daily across news (online, print, broadcast), blogs, podcasts, and social media platforms like Twitter, Facebook, Instagram, TikTok, LinkedIn, and forums like Reddit. This all-encompassing monitoring allows banks to track brand mentions, industry trends, and competitor activities across multiple channels, all from one platform.

The ability to monitor such a broad range of content helps banks stay informed about both their own brand and the competitive landscape, ensuring no key conversation goes unnoticed.

2. AI-Driven Sentiment Analysis

At the heart of Onclusive’s platforms is AI Sense , which uses machine learning, natural language processing (NLP), and image recognition to analyse content in over 80 languages. This allows banks to go beyond surface-level mentions and understand customer emotions, measure brand perception, and identify emerging narratives in real-time.

Onclusive’s sentiment analysis helps banks detect potential reputational risks, gauge customer satisfaction, and uncover new opportunities by providing deeper insights into public conversations, no matter where they happen globally.

3. Proactive Crisis Management

Onclusive’s real-time capabilities are essential for crisis management . The platform offers instant alerts on negative sentiment, specific keywords, or spikes in mentions, allowing banks to respond quickly to potential issues before they escalate.

By providing real-time insights, Onclusive empowers banks to take swift action to mitigate risks and protect their brand image, ensuring that crises are handled proactively rather than reactively.

4. Competitive and Market Intelligence

Banks can gain significant competitive intelligence through Onclusive’s platform. By tracking competitor activities, customer feedback, and industry trends, banks can identify both opportunities and threats in real time.

Onclusive’s insights into competitor sentiment and market developments allow banks to stay ahead of industry shifts, make data-driven decisions, and differentiate themselves from competitors in a crowded market.

5. Customisable and Executive-Ready Reporting

Onclusive provides customisable dashboards and executive-ready reports, enabling banks to generate actionable insights tailored to their needs. These reports can be exported in multiple formats like PDF, PowerPoint, or Excel, making it easy to share findings with key stakeholders across the organisation.

This level of customisation ensures that banks can efficiently communicate insights to different teams, from marketing to executive leadership, allowing for strategic decision-making based on the latest data.

Real-World Applications in Banking

Banks are using Onclusive in a variety of ways to improve their operations:

• Customer Service Enhancement: Onclusive allows banks to analyse social media conversations and identify customer concerns. By addressing these concerns promptly, banks can improve customer satisfaction and loyalty.
• Reputation Protection: Onclusive’s real-time monitoring of negative sentiment ensures that banks can manage their brand image and address potential issues before they become larger problems.
• Strategic Decision Making: Onclusive’s insights help banks make informed decisions about marketing strategies, product development, and communication plans, ensuring that these strategies align with customer expectations and market demands.

Why banks choose Onclusive

As more banks embrace Onclusive, it’s clear that the platform’s AI-powered media monitoring and social listening capabilities provide significant advantages. From real-time sentiment analysis and proactive crisis management to competitive intelligence and customisable reporting, Onclusive is helping banks stay ahead of the curve. With this powerful tool, banks can not only track brand mentions but also gain valuable insights into customer sentiment, emerging risks, and market trends—all while protecting their reputation and staying competitive in an ever-changing landscape.

In short, Onclusive is not just a tool; it’s a strategic partner for banks looking to navigate the complexities of today’s media landscape.