Source: Onclusive Social – Social Media Intelligence (May 30 – June 1, 2025)
The 2024–2025 UEFA Champions League final didn’t just crown Paris Saint-Germain with a resounding 5–0 victory over Inter Milan — it also set off a worldwide explosion on social media. According to data from Onclusive Social, the match generated 23.5 million mentions globally between May 30 and June 1.
The final sparked massive digital engagement, with 14 million unique users actively participating in online conversations surrounding the match.
Match Time = Peak Social Engagement
38% of all mentions — 9 million — occurred during the 90 minutes of play.
This real-time spike highlights the intense, emotionally driven nature of football fandom in the digital era.
For context: The 2025 Coupe de France final generated just 685,000 total mentions, making the Champions League final over 20 times more visible online.
Désiré Doué: The Breakout Star of the Night
Top 3 most mentioned figures on social media:
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Désiré Doué – 13.7% of mentions
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Scored two crucial goals (20’, 63’)
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Compared to Mbappé for his pace and explosiveness
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Heralded as the face of PSG’s new generation
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Dominated conversations across X (formerly Twitter) and Instagram
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Ousmane Dembélé – 11.6%
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Delivered two assists (including a no-look pass) and electrifying dribbles
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Benefited from his high profile at FC Barcelona
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Delighted fans and fueled international buzz
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Luis Enrique – 9.7%
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Strategically praised for a high-pressing, fluid game plan
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Made winning decisions with his starting lineup (Doué, Dembélé)
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Credited for his composure and tactical mastery
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Other PSG Players Who Lit Up the Digital Arena
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Achraf Hakimi
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Opened the scoring in the 12th minute
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Celebrated for his offensive runs and match-opening impact
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Vitinha
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Controlled midfield tempo with authority
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Involved in two key assists
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Applauded for his composure and tactical vision
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Willian Pacho
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Key interception on the second goal
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Rock-solid defending against Lautaro Martínez
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Recognized for his vital — if quiet — contributions
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Marquinhos
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The captain who lifted the trophy
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Cited for leadership and defensive presence
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Khvicha Kvaratskhelia
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Scored the fourth goal (assisted by Dembélé)
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Drove strong engagement, particularly in Georgia and across Europe
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In the Shadows: Inter Milan’s Missed Opportunity
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Simone Inzaghi
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Mentioned mainly for tactical shortcomings
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Criticized for lack of response after the first goal
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Late substitutions and no visible plan B frustrated fans
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Federico Dimarco & Francesco Acerbi
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Earned some recognition for defensive efforts
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Largely overshadowed by PSG’s total dominance
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Real-Time Storytelling: The Match Beyond the Pitch
The Champions League final has evolved into more than a sporting event — it’s a global storytelling moment, unfolding in real time across platforms.
On social media, the rhythm of commentary mirrors the highs and lows of the match:
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Explosive engagement during gameplay
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Heroes instantly celebrated online
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PSG’s narrative totally eclipsing their opponent
Onclusive Social Methodology
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Multilingual analysis of posts, hashtags, comments, quotes, and reactions
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Data collected across platforms: X, Instagram, TikTok, Facebook, and more
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Period analyzed: Friday, May 30 – Sunday, June 1, 2025
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Real-time tracking of volume, engagement spikes, and top-mentioned personalities
Source: Onclusive Social – PSG vs Inter Milan Final Analysis (May–June 2025)
Insights derived from comprehensive social media activity across major platforms
Learn more about Onclusive’s real-time social listening capabilities !
