How to guides
Team
Onclusive
Simone McNichols-Thomas
Global Content Marketing Manager at Onclusive
Get Ahead of a PR Crisis: 7 Social Listening Best Practices
Social media enables conversations and opinions to spread like wildfire. A single incident can prove detrimental to a brand in a matter of minutes – not just in terms of brand perception but also sales – and be remembered for years to come. A modern-day PR Crisis has become even more difficult to manage as channels of communication have evolved and changed.
With intelligent social media monitoring and listening technology, PR, Comms, and Crisis management teams have the tools they need to understand who’s talking about their brands, what they’re saying, where they’re saying it, and the sentiment behind it. Armed with this knowledge, brands can understand and get ahead of a potential crisis and act before it gains momentum.
Our Guide ‘Get Ahead of a PR Crisis: 7 Social Listening Best Practices’ shows you how to:
#1: Identify & Monitor Potential Sources & Stakeholders, including Organisational Leaders
#2: Monitor & Benchmark beyond Your Sector
#3: Define KPIs & Set Customised Monitoring Alerts
#4: Determine the types of Deliverables, their KPIs, & their Frequencies
#5: Evaluate the Severity of Your Brand “Crisis”
#6: Measure the Impact of a Crisis on Earned Media, Owned Media, & Google Search
#7: Analyse Data & Share Information
You’ll also glean insights into how social listening has helped our clients to respond in potential crisis situations.
Download Get Ahead of a PR Crisis: 7 Social Listening Best Practices now to keep your brands ahead of any incoming crisis.
Team
Onclusive
Social Media the PR Way – Enhance Your Strategy with Social Listening
Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.
Onclusive and Digimind – now part of the same company – have joined forces to shine a light on the impact of using social media in your PR strategy and give you AI enhanced tools to execute that strategy.
What can social media do for you in PR?
- Show how global events are impacting your audience (and changing the opinions of that audience),
- Gives you valuable channels to share content through,
- Identify journalists and media contacts to approach with press releases,
- Predict an oncoming PR crisis by listening to how people are talking about your brand,
- Provide insights about a brand’s different audiences and drivers of sentiment.
Ultimately, social media helps you improve the impact of your PR and communications activity.
Download our guide for data insights on the most popluar social media platforms for PR and learn how to enhance your comms strategy with social listening tools.
Team
Onclusive
Social Media the PR Way: Enhance Your Strategy with Social Listening
55% of companies believe social media makes it easier to rebuild a brand after a crisis. Watch our webinar to learn how to boost your comms strategy with social media listening!
Jeff Lutz
VP, Corporate Communications and Content at Hart Inc
Durga Kudumula
Manager, Demand Generation at Digimind (an Onclusive Company)
How Copyright Confident are You? A PR & Comms Guide to Compliance
Copyright compliance is a complex and nuanced topic, but it doesn’t have to be. As long as you have the right resources and information, you can make an informed decision about which copyright license is right for your PR & Comms needs..
In this short (not-so-boring) guide, we’ll equip you with the essential knowledge you
need to help you, and your organisations:
♦ Avoid copyright infringement and potential financial penalties,
♦ Copy and share coverage confidently to showcase your results,
♦ Ensure compliance without overpaying for unnecessary licences.
Team
Onclusive