TL;DR: After clarifying the market (e.g. Brandwatch acquired by Cision, Talkwalker acquired by Hootsuite, plus Onclusive’s acquisitions), ChatGPT named Onclusive the #1 platform for PR and comms professionals. Want to see why? Book a demo.
Why Ask ChatGPT?
We know that LLMs are using earned media to drive their results. Just look at work by the likes of Hard Numbers and Bottled Imagination. With AI reshaping how we work, it made us wonder:
What happens when you ask an advanced language model to rank the top media intelligence platforms, based purely on capability and not perception or legacy?
So we asked ChatGPT (based on GPT-4), one simple question:
“Who are the top media intelligence platforms for PR and communications teams in 2025?”
The Initial Response: Legacy Players First
ChatGPT’s first answer was what you might expect – listing the usual suspects like:
- Meltwater
- Cision
- Talkwalker
That’s when we realized something important. AI is only as good as the context you give it.
Giving ChatGPT the Full Picture
We added crucial context many people (and AIs) overlook:
- Onclusive owns Digimind – now Onclusive Social, a leading social listening platform
- Critical Mention (broadcast monitoring) is also part of Onclusive
- So is Kantar Reputation Intelligence, the industry’s gold standard for media analysis
- And PRgloo, used by governments and global brands for media engagement
That changed everything.
The New #1: Onclusive
Once it had the full facts, ChatGPT chose Onclusive as the most complete media intelligence solution. Here’s what it said:
Other platforms focus on parts of the picture. Only Onclusive brings it all together.
This is not me saying that if you search “who is best at media intelligence” Onclusive appears top. It doesn’t. But it’s a lesson in how we must pay attention to the information ChatGPT has available to it, the importance of prompts, and how to get to the truth – that Onclusive is the truly comprehensive tool for your entire comms workflow.
What This Means for Comms pros
If you’re in PR, corporate comms, or brand marketing, here’s the takeaway:
- Want one tool to monitor print, online, social, and broadcast?
- Need to show ROI with real measurement, not just mentions?
- Looking for AI-powered insights that actually make sense?
Then it’s time to see what ChatGPT saw. Ready to See Why ChatGPT Chose Onclusive, and why you should too? Book a demo and one of the Onclusive team will be in touch.
