Where innovation meets the railway
Avanti West Coast, part of the West Coast Partnership, operates on the West Coast Main Line – Britain’s premier long-distance railway and a vital economic artery linking major cities across the UK. The company is delivering a cleaner, greener railway for customers that drives the West Coast forward and stimulates economic growth along its route.
Discover how Avanti West Coast’s small, agile team achieves impressive national, regional, and trade media coverage using Onclusive’s integrated PR platform.
“We’re effective at securing regional, trade, and national coverage. Our success stems from three key factors: strong preparation, high-quality multimedia assets, and an ability to successfully sell-in stories to key journalists. By investing in these areas, we’ve created a winning formula that consistently achieves impressive coverage.”
— Rob Singh, Head of News, Avanti West Coast
The Challenge
Navigating the complex media landscape
With just four team members spread across multiple regions, Avanti West Coast needed to:
- Create compelling stories for national, regional, and trade media
- Manage high volumes of media queries efficiently
- Centralize assets for easy journalist access
- Adapt to evolving news consumption habits
The Winning Formula
Excellence through strategic preparation
Avanti’s media team has perfected a 5-pillar approach:
- Strategic Storytelling – Using the “pub test” to gauge interest and aligning with relevant events
- Strong Relationships – Maintaining connections with frontline staff and journalists
- Perfect Timing – Giving early notice and carefully timing releases
- Quality Multimedia – Investing in high-quality photos, videos, and B-roll footage
- Centralized Resources – Streamlining all assets through Onclusive’s platform
Onclusive’s Integrated Solution
Powerful tools for seamless communication
Avanti leverages Onclusive’s complete PR toolkit:
- Online Newsroom – One central hub for all media assets
- Media Outreach Tools – Creating media-rich content with customizable templates
- Response Desk – Efficient tracking and management of media queries
- Media Contacts Database – 200,000+ verified journalists accessible instantly
Impressive Results
Making headlines across the nation
- Successfully placed stories on BBC Breakfast, News at 10, and major national publications
- Increased operational efficiency
- Improved media engagement through 24/7 asset access
- Enhanced brand consistency across all communications
- Global accessibility for journalists in different time zones
Learn how your PR team can achieve similar results with Onclusive’s integrated platform. Schedule a demo today and discover the power of strategic media relations.