Industry Scan Fashion 2024: New Era Insights for PRs and Marketers
The fashion industry has witnessed seismic shifts over the last 12 months:
- Increased scrutiny on fast fashion brands due to their environmental impact.
- Established high street brands facing fierce competition from online giants like Shein and Temu.
- A consumer shift towards second-hand shopping, fueled by platforms like Vinted and Depop.
Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report you’ll discover:
- What’s driving fashion brand mentions over time: the stories driving key peaks.
- Leading players dominating the share of voice on social media.
- Why sustainability and CSR initiatives are only a minor part of online conversations about the fashion industry, and what topics are really driving consumer interest.
- How the growing second-hand clothing market is influencing global consumer behaviour.
Download the full fashion industry media analysis report today and get ahead of the trends!